Your 6year olds’ Social network!!

Your 6 year old will soon be sharing his/her life experiences online through social networking. Well for those re-reading the previous statement, a word of caution. It will happen soon!

Social networking websites like FaceBook, LinkedIn and Twitter already have a user-base of almost a billion people online. Most of these users belong to the age-group of 13-35 years. But this could all change with another Social networking website targeting the children between the age of 6-12 years. Enter Togetherville, a social networking website meant for children belonging to the above mentioned age group.  Legally, children who are considered to be too young under the Children’s Online Privacy Protection Act cannot join Facebook. But all this seems to change with the launch of Togetherville, co-founded by Mandeep Singh Dhillon . It is a site that is specifically designed to suit the social networking needs of children!

Social networking needs of children. 10 years ago, nobody would’ve even thought of coining this term and here we are at the verge of watching 6-7 year old kids sharing their life and sounds with their peers. The security aspect of such sites, when especially related to kids, is always under the microscope. In this case it is the parents or trusted adults who would be doing all the social networking activities on the behalf of the kids and therefore security concerns would be minimized. Togetherville is linked to Facebook and therefore any parent possessing a FaceBook account would be able to create their child’s account on Togetherville.

But the marketers will surely be smacking their lips to this new opportunity for social media optimization to target this unexplored high-potential market. Successful capture of this segment of the population would open up many windows of opportunities for brands for internet marketing. They would be enabled to target this population for online marketing in a much better manner, just like bigger websites like FaceBook and LinkedIn are doing presently.

Between all this, one issue is sure to raise eyebrows through the web-space – Do children really require social networking? Wasn’t there a huge hue and cry when Children and the time they spent on computers became a hot topic for debate all over the world? Highly involving activities like online gaming have already given parents sleepless nights about the lack of physical activity that their children get. And now with this social networking website for kids, the fears of children getting addicted to the internet will become even more pronounced.

Drawbacks or not, social networking for kids will soon be a reality. Boom for some and bane for the others.


This entry was posted on Friday, July 23rd, 2010 at 5:50 PM and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.

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