Video SEO – What you Didn’t Know

I should probably start this article with a mention of the massive facts and figures relating to the number of videos uploaded and viewed everyday online. I should also be talking about the grand impact that YouTube has had on the online universe in the recent past. But all of these are just street-facts which are known to almost every net-junkie out there. Almost everyone we know knows how to upload, download, share and embed videos online. But what they don’t know is that like any other content, the videos too can be made search engine friendly, and how. To those who thought that Search engine optimization (SEO) was applicable to just your website need a wake-u call or a slight bump on the head.

Innumerable big and small video sharing websites exist online and not surprisingly YouTube heads the list by a very long way. Players like Vimeo, Blip.tv, Viddler, Metacafe have been around for a long time but still have not be match-up to the popularity and standards of YouTube. But this article is not about writing odes for this Video Sharing giant and what we are really interested in is how to make your video rank the highest in the video search results. We already know that this arena is always full of stiff competition as a tough fight exists between videos trying to prove themselves the best. According to YouTube spokesman Aaron Zamost, ”Over 20 hours of video are uploaded to the site every minute and about 120 decades of video are uploaded each year”. With that amazonic number of videos, it becomes really tricky to get yourself ranked amongst the best.

Video optimization still remains something that has a lot to be discovered to bring about a great search rank. Small tweaks and tricks exist, which can be done, but it still leaves a lot to be desired. Wishful thinking you might call it – Not very encouraging for those aiming to get great rankings on YouTube.

Some of the things that are quintessential for a top video search ranking are:-

  • A clear and descriptive title
  • Accurate tagging – While tagging; always remember that the keywords used in tagging should be spelt out in the same way the users search for it. For example, if your video shows the procedure to make an apple pie, then you should also know How a user who wants to learn the way to make an apple pie will go about searching for it. The keyword in that case would be – How to make an apple pie or How to make apple pies at home.
  • Compelling tagging – Most of the visitors on YouTube do it for the fun in it. They might not be the users searching for videos that describe recipes or How to’s. So considering that you are already smart enough, the tagging too should reflect the same. Tags like “Funny Video”, “Awesome Video” or “The best way to” can be used as examples to tag your videos.

One of the disadvantages of sharing or embedding of videos is that it often leads to traffic and links being sent to other websites like YouTube or Metacafe and no gain for your website as such. Therefore remember to get other websites to link to your site. The video Sitemap is another very important aspect that Google considers and as and when a user discovers and views your video(s), the videos will be linked to your hosted environments. All this (if you are lucky enough) could finally land you up on the video search results on Google.

Any website of webpage that has any kind of content, may it be audio, video or written can and should be optimized for the best optimization of your website.

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This entry was posted on Tuesday, August 10th, 2010 at 1:03 PM and is filed under search engine optimization. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.

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