The Digital Trend

Internet and its tentacles

The internet has had a sagacious effect on consumers’ viewing habits and the proliferation of devices is altering their media and entertainment consumption behavior. The traditional forms of media offer only acquiescent consumption, while on the other hand the newer forms of media assist two way communication.

Connecting with the consumers in a more apt way by deviating the focus from operative innovation to technology that is more practical, user friendly and acculturate, is the key aspect of new media.

Traditional Vs Modern Advertising

The ecosystem of the advertising industry has undergone a paradigm shift. Online advertising is not restricted by the ancient boundaries that exist in traditional print and broadcast advertising. With digitization you can reach out to your target audience and also effectively measure the outreach.

The traditional advertising concept of right advertisement, in right time and at the right place is amplified by digital advertising due to its potential to interact and measure the success of the campaign to target the right consumer online through data analytics, measurement and monitoring.

Digital Advertising and its evolving methods

Sponsored advertising

From the advertisers point of view, sponsored advertising on search engines in highly effective due to low cost involvement and result driven nature. Sponsored advertising is the most effective form of behavioral targeting as people target themselves.

Online display advertising

Online display advertising forms a small portion of the overall online advertisement market consisting of banner ads, sponsorship links, rich media and digital video.

Mobile advertising

India is the second largest mobile internet market in the world and the largest mobile ad impression market in the Asia Pacific region. Mobile is expected to be the number one screen through which consumers can engage with the advertisers’ brands.

This entry was posted on Thursday, July 19th, 2012 at 3:40 PM and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.

4 Responses to “The Digital Trend”

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