05
Jan

Search Engine Optimization

Search engine optimization, these days’ uses different tools for better results. One of them is Business Blogs, an alarming word in every small as well as big firm. This is the latest weapon in the arsenal of many SEOs. But, I guess you must be wondering what this is all about? Then this article can, I hope, answer your queries.

Blogs

Blogs are the abbreviation of web logs. Earlier blogs were called ‘loners online diary’, which is mostly used by journalists, students and writers. But, blogs are now a talk of the town because of its use in different communities including business community. Blogs are easily accessible and can be listed in search pages.

Business Blogs

Business blogs are the online sites which have all the content of your website along with forums for discussion. You can have new ideas and products in your business blog. As blogs are very easily accessible, your potential visitor can view your business blog and can interact with you, if he finds it worthwhile. Blogs are the most inexpensive way of promoting your website. You can have your company back link in your business blog. Business blogs are very easy to update. You can easily add and modify the content which can attract search engines.

Why Business Blogs?

If you still wonder why your business needs a blog then I hope the following points can somehow clear your doubts.

  • You can share timely information with your visitors without asking any designer to update your blog, this you can do yourself.
  • If you are not happy with your e-mail marketing then blogs can pay you the money.
  • The fresh and updated content of your website can allure search engines.
  • Your blog can last for a long time without any expenditure. It is the cheapest marketing and promotional tool.

Benefits of Business Blogs

  • Blogs can create visibility with information
  • It can help your website to achieve a higher search engine ranking
  • You don’t need to wait for weeks to update your content; this can be done instantly in blogs. So it can make you search engine friendly.
  • This is a free marketing tool. Though you can get ROI from PPC also, but this free marketing can also get you endless ROI.

Though business blog can be your free promotional tool but, this should not be considered as a single promotional tool. You can use business blogs with other promotional and marketing tools for better page ranking.

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Written by: E2 Solutions, Category: search engine optimization
04
Jan

Internet Marketing

Internet marketing or the online marketing is the contemporary concept of marketing your product or services in Internet, as Internet provides a major virtual market. Internet marketing is all about traffic, page rank, hits and visitors. If your website records less visitors then your marketing need to be enhanced. If your website has fewer pages per view then it shows that the user is not interested in your website. Major search engines like Google have a page rank system where the websites are ranked according to their popularity and other factors. Websites get a rank from 1 to 10. Remember if your website ranks 3 and your competitor acquired page rank of 4 then the difference between you and your competitor can be as many as thousand visitors.

Rules for Internet marketing

Internet marketing like any other marketing requires diligence and market knowledge. But here in Internet you need to put your focus on the website. This is your prime tool for your whole marketing venture. Craft an infallible website which is appealing and is able to represent your enterprise. Following are few tools which help you to strengthen your Internet marketing.

  • Design

Be specific while designing your website, as this is the single tool which can appeal or distract visitors. Make sure your website is user friendly and gives enough information about your company.

  • Keywords

Keywords are the most important factor for any website. Your users search you through these keywords. Keywords differentiate you from your competitors. If you have enough related keywords then you increase your chance for a high ranking.

  • Site Map

Site map is essential for your website. This makes your user easy to navigate and link your website. In Internet marketing you need to be user friendly, and then only you can attract maximum visitors.

  • Content

Content provide the required information about your products or services. It’s the easiest way to accommodate all your relevant and important keywords. Your content should be keyword rich so that your search engine page rank (SEPR) can increase. A higher page rank means higher popularity and maximum visitors.

  • Articles

Articles play a vital role in Internet marketing. You can have your product or service information in articles. These articles can have all the important keywords. Many users look for information in these articles. The more your site is searched by keywords more visitors you are likely to get.

Search Engine Strategy

Search engine optimization is the magic wand of your Internet marketing strategy. If you have an optimized webpage then you can record maximum number of visitors. The search engine optimization strategy should be well conducted and planned. Though SEO strategies can be similar to your Internet marketing tools but there are few more factors which affect your search engine optimization. Here are few factors which can enhance your SEO strategy.

  • Informative Page Layout

For better search engine optimization, you should have an informative page layout. Have all the relevant information in your website with specific links and text.

  • Keyword Rich Content

Your content should well accommodate your keywords. It should be informative and brief. Remember your content has the power to lure visitors.

  • Link Development

Link development is the prime factor for search engine optimization. In link development you exchange links with relevant websites. Your website links should be exchanged with related web links.

  • Anchor Text

It is the text written for your links. Anchor text should also have your keywords. Search engines recognize your links through these anchor text.

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Written by: E2 Solutions, Category: Internet Marketing
02
Jan

Search Engine Marketing

Search engine optimization doesn’t necessarily involve any special skill. All it need is market knowledge and little common sense. As common sense is the most uncommon thing, many people keep on speculating about search engines without even knowing the actual work of search engines. There isn’t any rule for getting visibility in any search engine. It all depends on how you manage to use all the seo tools for better results. Here are few points which can help you know little more about the search engines.

Algorithm

Many believe that every search engine functions according to their own algorithm which is often true. Search engine algorithm changes and varies. Many SEOs work painstakingly to decipher the tactics of the search engines. You might find numerous books and programs which emphasize on cracking the algorithm of each engine. But this isn’t an easy task at all as these methods will change intermittently and as soon as it changes your site might fall. It’s a never ending process. It is quite time consuming and expensive also.

Keyword with good copy

Clients often believe that the content for search engines is different from that for visitors, which is a myth. A good copy should be useful for the visitors as well as search engines. Good content should not only look good but also utilize keywords. You need to have skill while writing a web copy. It’s better to get professional writers than just SEOs for a good copy.

Flash and Animation

People believe in making catchy and appealing websites for which they put heavy graphics and Flash animation. These adornments don’t help them in getting good search results because search engines can’t read Flash pages. There search engines find it difficult to decipher the information about the website. Content is the only thing which helps search engines to know about the website. Hence it is essential to have a balance between the content and the graphics. The ultimate aim of any website is to sell the products or services. But when you have many graphic without valuable content then it might only attract the visitor without making them your potential customers.

Actual site optimization

It is common that people create several sites to optimize there one site. This is seen in websites with either no content or bogus content. These website owners rely more on link popularity than content. If you want to popularize your site then relevant content can help you a lot, you even don’t need to create several sites. For better optimization you can should put pertinent information in your website along with the keywords.

SEO Related Articles
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  12. Blogs For Better SEO
  13. 10 Website Mistakes That Can Affect Your SEO
  14. How To Make A Search Engine Friendly Website?
  15. Steps Towards A Successful SEO
  16. 5 Walls Restricting Your Success SEO
  17. Important SEO Techniques
  18. Important Commandments Of Link Building
  19. Know You’re SEO Better
  20. Traffic Generating Tactics For SEO
  21. Designing Tips For Search Engine Optimization
  22. Basics Of Search Engine Optimization
  23. Myths Of Search Engine Submission
  24. Hiring A SEO Company
  25. Content – A tool Not The King
  26. Beginners Guide To SEO
  27. Important SEO Queries
  28. Difference between Search Engines And Search Directories
  29. Search Engine Marketing
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Written by: E2 Solutions, Category: Search Engine Marketing
31
Dec

Web Design Trends for 2010: Part 1

With 2010 on the horizon, old website designs are giving way to fresh, trendy website designs. To appeal to the users all the more in your business, you need to add the ‘xing’ to spice up your designs.

For a start, here is a listing of things you can imply.

Typography:

This trend started with a bang in 2009 and will continue. The use of large, exciting fonts would soon be a part of integral web design.

Typography

Hand Drawn Sketches:

The web is full of traditional graphics & illustrations. Hand Drawn sketches is a pleasant change. It gives website a simple, unique & personalized look.

Hand Drawn Sketches

Minimalism:

Forget the old school of thought! Website of 2010 would have lots of white space with bold typography and rich colour palate.

Minimalism

Oversized Footer:

The web is already over floated with big footers. The trend would sail through year 2010. Look out for footers with links to RSS Feeds, Social Media apps, company information and much more…

Oversized Footer

Social Media Sites and Add-ins/Icons:

This has been the big thing of the past. Social Media is booming and would continue to do so! Using apps to build communities, connect to friends, share just at a click of a button is all so exciting!

Social Media Sites and Add-ins/Icons

Written by: E2 Solutions, Category: Search Engine Marketing