2009 saw exponential growth in 2009. According to various surveys, Twitter alone grew 1,382% year –over-year in February registering more than 7 million users each month. Facebook outspaces Myspace. David Armano of HarvardBusiness.org in his predictions for the year ahead hits the nail on the head.
Here is a synopsis of the trends predicted for Social Media in 2010:
Corporations look to scale:
Big organizations have done t all in year 2009. They have experimented with social media marketing & supported one-oofs, now is the time to become much more pragmatic in approach. Programs & Campaigns would be designed strategically. Best buy’s Twelforce is a great example of how Twitter is used as customer support application.
Social Media becomes less social:
New Privacy Settings like “Hide” option in Facebook has become very common. Not everyone can fit into the group r listings in Twitter making the networks in general appearing making network more exclusive. May be the case is not making it less social but it might seem that way as we all come to terms to get value outta our networks.
Social Business becomes a serious play
It’s interesting to see how small/large corporations move much heavily into entertainment. A new network like “Foursquare” are touted for the focus on making networked activity local and mobile. Its game like quality is making it the buzz of town.
Your company will have a social media policy (and it might actually be enforced)
A corporate social media policy would be a must. Integrating social media to help the brand would not be a bad idea after all!
Mobile becoming Social Media lifelines
Companies banning social media access would see employees stepping out & jumping on their smart apps for a social media break.
Sharing no longer means ‘emails’
The user behavior has changed. Sharing via emails has deceased a lot over last year. Or at least I haven’t noticed emails with funny videos floating and jamming my email box. This is often seen on Twitter or Facebook.
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