28
Jul

5 SEO Mistakes that Webmasters Do that Affects Search Engine Rankings

A little knowledge is dangerous and the norm is applicable to SEO practices as well. There are serious blunders that webmasters often commit without doing in-detailed study about aforesaid optimization tactics. Here, we have listed five most common mistakes that adversely affect their search engine rankings.

Penalization against Over-Optimization

Search engines check for a number of elements relating to a website that testify its fate on the SERPs. There is a definite penalty for over-compliance with well-established optimization norms as they sound artificial and unethical. Practices involving heavy keyword stuffing, Meta-tag cramming, excessive usage of H1 tags and like practices invites Google and search engine penalization.

Diverting Visitor Through Refresh Meta-tags

Now that refresh Meta-tags is used to instruct a web browser to robotically refresh the current page after a given time frame, it is often used to fetch a different URL as the page is refreshed. However, to promote a certain web pages/services webmasters set the refresh time slot to either very low or zero at times. This practice misleads the browsers and is often regarded as “unnatural” from search engines.

Avoid Too Much Page Edit – It Reduces Consistency

In order to ward off SERP manipulations through drastic keyword, theme or content alteration,   Google is switching between “newer” cache to “older” cache and sometimes both to draw the information. Expect to see drastic changes in the SERPs if you too have implemented “greedy” optimization practices.

Dynamic Pages

Using dynamic pages is often problematic from search engine optimization point of view. The pitfalls include longer URLs, condensed variables etc. and lots of session IDs. These URLs hard to understand and difficult to get crawled by search engines and even create duplicate content on several dynamic URLs.

Connectivity to Bad Sites

Connectivity to Link farms, Free for All – FFA sites, porn sites and other unethical sites leads to search engine penalization. Also, always remember to determine the Google status of “everyone” you often link to as anyone of them may go “bad” and you may be penalized as a consequence, even though you did “nothing wrong”.

Written by: E2 Solutions, Category: search engine optimization
22
Jul

Does Web Hosting Affect Search Engine Rankings?

Common wisdom holds that because search engine optimization involves various factors and aspects of a website, is there a correlation between web hosting and search engine rankings as well?

The quality and dependability of your web host perhaps holds one the most vital attributes of the whole gamut. The basics say that in order to get ranked on search engines, your site needs to be up and functional all the time to allow Google crawlers index each and every page of your website. However, if your website server is down, search engines cannot crawl the site and index any changes made to it. As a result, all your optimization efforts deliver you zero output. This was about basics, there are other intrinsic factors associated with web hosting that affect SERPs.

1. Does Website Server Location Help with SERPs

Earlier in the dawn of Google, TLD was the key industry standard to find a site’s relevancy for a specific area. However, Google set the trend to check for server’s location, i.e. its IP address to turn the most relevant results in each country. This helped in determining a site’s relevancy for a specific region.

Hence, even if you are not putting much effort into SEO, with your host’s location it is assumed that your site is useful for users of that region, and hence you receive higher rankings.

2. Is my Ranking Affected If Spam Websites Are Sharing My IP Address

Shared hosting is a common phenomenon. It is often observed that hosting companies have a mix of clientele including few to many spamming sites as well. Google and other search engines understand that it is difficult to control the web hosts’ clientele, hence there is no apparent damage to your site’s ranking positions.

However, it calls for an action when there are thousands and thousands of spam/porn sites on your server as they invite you a lot of scrutiny from search engines that might affect your SERPs.

To check who else is sharing your IP address, go to bing.com and search for ip:<ip address>

3. Can Changing Host from one to another Affect SEO Ranking?

Well, it depends. If your web host is located in the same country, you need not worry much in this regard. This is so because

  • Your domain name is absolutely the same
  • Though your IP address is going to change but it doesn’t matter as you belong to same country.

However, if you want to be extra cautious, you can set your DNA time/your TTL to be as low as 5 minutes, bring up your website on both locations for that time and switch to the new DNS.

As far as you see that the Google bot is able to visit all your pages then you can probably assume that it has registered that DNS has changed to new IP address. However, if you fail to lower your DNS time to lower levels, ideally you should keep your website on both locations for almost 24 hrs and switch to the new IP address. This way your site would see no effect whatsoever due to changes in the IP address.

Written by: E2 Solutions, Category: search engine optimization
13
Jul

Brand Experience Strategies for New-Age Customers

A couple decades ago, the brand experience was much different than what it is today. It was much more simpler and mainly orchestrated by the brand managers/companies, while consumers had a passive role to play. The stages of brand awareness, perception and involvement were majorly dominated by the brand managers. However today, the world is a very different place. Today’s consumer is evolved, informed and empowered with smart phone devices, ubiquitous internet access and social networks to discuss and hence influence brand experience.

Times are changing faster and the market trends are evolving rapidly. Here, we have listed several relevant trends in the virtual world for merchandisers and marketers to consider as they gear up to plan for the next campaign.

a. The soaring adoption and consumer acceptance at a never-before pace - Today’s consumers are extremely flexible and open to new ideas and technologies. Inventions are latching on and talking off at unprecedented speed, thus thinning the line between change “inventors” and “early followers”.

b. The shift from traditional shopping channels to eCommerce and mCommerce has been really fast - While in the year 2009, worldwide online sales were estimated around $8 trillion, the same is estimated to double the size by 2013. On the similar path, while the mobile commerce market – mCommerce was $42 billion in the previous year (2010), it is projected to touch the whopping figure of $70 billion by the end of coming few years.

c. Increasing cross-channel consumers’ spend - Studies reveal that nearly every internet user in the age of 16-55 has purchased goods on the Internet. Due to the fact that people seems to have less time for shopping nowadays compared to earlier generations, the demand for convenience and information search before making a purchase has increased.  The benefits offered with multiple channels are that customers can search for information in one channel and pursue the purchase transaction stage in another channel. Hence, it is in every brand’s best interest to cater to this highly profitable cross-channel consumer segment.

d. Increased consumer interaction with brands - Though the consumer always had the opportunity to decide for the fate of a brand but blog postings, online feedbacks, ratings and other consumer forums empower them further to influence brand perception more visibly. Consumers’ negative reviews are significantly affecting brand status and because of this shift, producers, retailers and marketers are being extra conscious with content and promotions that consumers will find relevant and trustworthy. The best way to do that is engage them, reward them and convert them into loyal brand advocates.

e. Marketing shift from selling to interacting – Historically, marketing initiatives were driven to push products, bring in sales and create brand awareness as a whole. The customer was being targeted on the basis of pre-defined criteria as derived from previous behaviour patterns and historical purchase behaviours. However, these strategies are not applicable today. Today’s consumer demands real time, experience based marketing. Strategies like loyal consumer cards coupled with location based services make it possible to offer consumers different sort of offers on a real-time as they walk down a store’s aisle or enter a mall premises. Consumers can respond to these direct messages through store walk-ins or by availing special packages.

Written by: E2 Solutions, Category: Social Media
07
Apr

How Social Media Optimization Influences Organic Search Results

For a business enterprise Social media marketing is not only limited to a handshake between posts, visitors and perspective customers. Social media marketing and social media optimization takes a rather broader leap towards generating bigger leads, gaining exposure, building brand awareness and driving better organic results as well.

Commonly known benefits of social media marketing are high-impact communication with perspective audience, increased brand loyalty, better brand reputation, improved interpersonal relationships, ability to drive attention towards key products, services or area of interests, there is seemingly more to SMM – Social Media Marketing.  While online reputation management companies connect business enterprise to a vast set of target audience and keeps an eye on the atmosphere surrounding the businesses online along with maximizing their online presence and better search engine rankings are incurred as a result of the increased online presence.

Since various SMO – Social Media Optimization activities involve building a better online network around the business by sharing content across the World Wide Web. Using social media platform increases your brand’s visibility across a wider set of audience. More your content is shared on the web, more people know about your brand & business, which leads to better reputation with search engines as they consolidate the authenticity of your website.

Applying some of the key Search Engine Optimization – SMO tactics allows companies to monetize on SMO activities and result into increased website or blog visibility on the search engine results page. Generating quality contents, one of the most integral elements of SMO is also the key requisite ofSEO activities. Hence, using keywords to write good quality SMO content, tweets, blog posts etc. work as double bonanza to let you rank higher on the search results.

Online reputation management companies suggest that since social media acts as a direct link between a business and its customers, the same can be used to take direct feedback on various aspects, including new introduced product or service line, new marketing campaign, after sales support, other inputs etc.

On the other side, if you are trying to rank higher on majority of search engines, you can’t ignore SMO. Since Google algorithms analyze how much quality content is pointing towards a website, using social media platforms is perhaps one of the most wonderful ways of driving tons of traffic through blog posts, videos, photographs, and web tweets. Time and then, it has been observed that having a brand active on multiple social media platforms allows a company to the top of many brand specific searches. In nutshell, SMO and SMM work in close coordination to bring about increased brand awareness and online reputation.

Written by: E2 Solutions, Category: Search Engine Marketing
15
Mar

Few Unique Elements for a Business Website that Build USP & Repute

There is no denial of the very fact that every business today needs a website. Irrespective of whether their initial line of business is internet based or not, online presence allows businesses to facilitate customers, business partners along with helping the clients get the relevant information about company’s business with ease.

However, the challenge to having a business website is not only about building a 7-8 page’s website but it’s got everything to do with doing the whole deal right. One usually ends up asking a decent web design firm to do the job, the trick lies in making it unique, making it informative and making it braced with all the competent aspects to not only drive visitors but drive business from the same.

This write-up briefs about few essentials that usual business websites miss and don’t include in their online agenda, but the same can escalate their online presence to newer heights. Top website design companies suggest covering all these elements in a business website.

Social Media Integration

The social media crazy world out there is looking for your business on these ‘in’ platforms. A majority of educated and informed audience is present on networking websites like Facebook, Twitter, LinkedIn etc. It makes a lot sense to have a social networking integration mechanism in place on your website so that a visitor to your site is able to broadcast information from your business website to his friends or followers. Professional website design companies suggest that business websites must integrate social networking onto their website especially for areas like news, press releases, photo galleries etc.

Newsletters

Newsletters are a great way to stay in touch with prospects, interested groups and individuals. They typically carry news, updates, and promotional messages to propagate content to subscribers. By having a newsletter subscription mechanism in place, a visitor who is interested in your company or getting updates from you can enlist himself in the mailing list. Several seo services india companies offer added services like email marketing to target your mailing list based on a wide range of criteria.

Web Syndication

Web Syndication enables visitors to extract information from a website to the program of their choice, without visiting your website. These feeds are accessed through RSS Readers, or e-mailers. Companies must consult their website development companies about RSS or Atom syndication for their business websites. Generally, top website design companies include this as an integral feature of their services.

The quest of building USP and repute company websites is addressed by seasoned website development companies. The need of having ‘technically correct’ website in terms of right sitemap, xml structure, SEO etc. is addressed by professional companies that are equipped with seasoned staff and technological support to give professional websites an edge above others.

Written by: E2 Solutions, Category: Website Design