Everything’s fair in Brand War !

“Today, marketing is about having a meaningful conversation with the customer – at a time and place of their choice

While Print and Television advertising remain the favourite modes, new concepts and innovative techniques of advertising and brand promotion are now dominating the industry, and if you’re still underestimating the power of social media advertising ? You need to read on.

Social Media Advertising

Is your brand socially active?

Social media has become a pulpit that amplifies communication for organizations, increases brand awareness and often improves customer service. It serves as an economical way to implement marketing campaigns.

What it does for you and your brand?

This form of word-of- mouth marketing and advertising focuses its efforts to create content that attracts attention and inspires readers to share it with their social networks. This corporate communication amplifies the echo of the message as it spreads from one user to the other and appears to come from a trusted, third-party source, as opposed to the brand or company itself.  Social networking websites fosters individuals to interact and build relationships with one another. So, when products or companies join those sites, people can interact with the product or company and hence increasing publicity through editorial influence.

What it does for the consumer?

Followers and potential customers feel a sense of loyalty on social networks as it is a two way communication channel. Target audience can be chosen and concentrated very precisely as social networks provide the users an option of whom to follow.

As Social networking sites work on the principle of word-of-mouth, they can viral market a brand by enabling individual followers to tweet or post their comments on the product being promoted. This process accredits all of the user’s connections to see the message, conceding it to reach more people.

Who made it BIG?

Flipkart.com , ranking in the top 30 websites in India began its activities to make its presence felt on Facebook and Twitter about a year ago. The company has also used LinkedIn to connect with people. The popularity of the site has grown through recommendations, people recommending the site to their family, friends and coworkers, and what better platform than social media to leverage ‘word-of-mouth’! Flipkart.com recognized that using social media is about being human.

“Yes we can!” – The 2008 presidential campaign had a huge presence on social networking sites. Barack Obama, a Democratic candidate for US President, used Twitter and Facebook to differentiate his campaign. His social networking site profile pages were constantly being updated and interacting with followers. The use of social networking sites gave Barack Obama’s campaign access to email addresses, as posted on social networking site profile pages. This allowed the Democratic Party to launch e-mail campaigns asking for votes and campaign donations.

Small opportunities are often the beginning of great enterprises

Written by: E2 Solutions, Category: Internet Marketing

We are ER, and We are Here!

Team Pensa Media is excited to introduce our New Brand : Effective Responses !

We are entering a new era, as Google Adwords Premier SME Partners, we are evolving our Brand Portfolio and our commitment to our valued customers. For the past 10 years, Pensa Media has empowered you with effective online marketing solutions, enabling you to generate responses and increase RoI.

The simple and clean design of ‘Effective Responses’ logo embodies our core value and promise to you:
- Our Clients will shape our priorities
- We will continuously innovate & improvise our solutions
- We will simplify Online Marketing for you.
- We will provide courteous & responsive client support

As always, we are committed to deliver unparalleled value, service and client satisfaction, Simply Responsibly Effective !

Written by: E2 Solutions, Category: Internet Marketing

Video SEO – The New Buzz

While searching for the keyword “eye makeup” on Google, I came across the video tutorials at the top of the search results. In fact, many of the search results include YouTube videos at the first few positions and individuals have started using it as a media to expand their businesses over the Internet. YouTube is a search engine (like Google) but it can be used exclusively for searching videos of different types. Thus, to reach the top of SERPs, content optimization has to be sufficed with Video SEO.

What is Video SEO?

For many years, Internet marketers have been using the term – Search Engine Optimization or SEO. But, Video SEO is the new concept that delves into optimizing videos for the leading search engines like Google and Bing. Video SEO is not just limited to uploading videos on YouTube Channel but rather it is an extensive process including the following steps:

  1. Optimizing the content of the video as per the guidelines laid by leading search engines.
  2. Ensuring video is indexed in Google search results.
  3. Display of Video at the top position when related keywords are entered by the user.

Tips to Optimize Videos for YouTube

Similar to Google, YouTube constantly modifies and upgrades its algorithms to present users with the best and most useful videos. Here below are some of the tips suggested by SEO India professionals to optimize your video on YouTube and take hold of top positions on search engines.

  1. YouTube Channel – Before any user can upload videos on YouTube, he is required to create a channel. A channel is basically the user profile and you have to make it extremely impressive. Fill in all the information in an optimized manner. Users can include certain links and URL of their website which result in high quality back links. Another feature that can be availed to come up with a strong & optimized profile is the channel background. Using your logo as the background image would help in building brand identity among the users.
  2. Video Content – Be it Google or YouTube, content remains instrumental in helping sites to climb high on SERPs. The content of the video should be original, authentic and innovative. Try to find out what interests your target audience and offer the same through the video. Along with the content, factors like video length and video resolution should be taken into consideration. Average length for a video should be around 4 minutes and the resolution should be high.
  3. Keywords – Keywords rule the world of YouTube as well and one has to be really careful while selecting keywords. In the virtual market, many companies are targeting over the same group of keywords and SEO Company India can help you with this task quite easily. Some of the places where right set of keywords can be incorporated include description of the video, content of the video, and titles & subtitles in the video.

Presently, the concept of Video SEO is in a burgeoning stage and it can be employed to get an edge over competitors in this ready for action era. Begin with the process of video SEO right away and become a member of “Doers” and not “Followers”.

Written by: E2 Solutions, Category: Internet Marketing

Access SEO Data Directly with Your Google Analytics Account

To endow web users with useful and state-of-the-art products and services, Google is always aboard implementing changes in the existing products. The recent addition to the list of updates carried out by Google is the integration of Google Webmasters Tool data and Google Analytics. Earlier in June, Google conducted a pilot program to review this feature and it surfaced as a great hit amongst webmasters, web owners and leading SEO companies. In response to this heartily welcome received, this feature is available to all the webmasters, website owners and SEO companies, for efficient and advanced tracking of websites’ performance.

How to Link Google Webmasters Tool & Google Analytics

Now, before you can avail this latest update introduced by Google, it is required to link the existing accounts at Google Webmasters Tool and Google Analytics. Associating the two accounts is straightforward and it can be accomplished after performing the following steps.

  1. Open Webmaster Tools Account.
  2. Select the website you want to manage and click on ‘Manage site’ written against the site selected.
  3. Dropdown Menu opens. Click on Google Analytics property.
  4. Now, select the web property to be associated with the chosen site.
  5. Hit Save & both the accounts are linked now.

What Happens on Linking Google Webmasters Tool & Google Analytics

People who were lucky enough to participate in the pilot program might be familiar with the results of the integration of these Google products but a large number of individuals are still unaware of it. Here are mentioned the results of linking Webmasters Tool & Analytics accounts:

1. Webmasters Tool Data in Analytics Report

With linked accounts, the SEO data (from webmasters tool) can be accessed in Google Analytics report, which ultimately helps SEOs as they get all the details at one place.  To locate the search engine optimization data through your Analytics account, follow the below-mentioned steps:

*  Open the Analytics Report Dashboard of the desired website (New Interface).

*  Click on the tab – Traffic Sources (On Left sidebar).

*  Click on Search Engine Optimization option & view detailed information on queries, landing pages and geographical summary.

2. Access Google Analytics from Webmasters Tool Account

Similarly, you can get access to the information in Google Analytics account directly from Webmasters tool without requiring any separate login. By clicking on links such as ‘Sitelinks’, ‘Search Queries’ and ‘Links to your site’ from Webmasters tool, the user is redirected to his Google Analytics account.

This integration between Webmasters Tool and Google Analytics has definitely made webmasters, website owners and even leading SEO companies smile. With the launch of this feature, all the details regarding the performance of the website can be accessed in one place. A single access to both the accounts not just saves time but also assists in keeping the information in an organized manner. For readers who are new to the world of SEO, learning about other recent updates in Google Analytics would help in understanding your website in a better way.

Written by: E2 Solutions, Category: search engine optimization

Google Webmasters Tools Becomes More Efficient with Recent Updates

Hosting a website over Internet does not guarantee a prosperous business in the virtual world. Almost every website hosted on Internet stumbles upon varied technical issues and Google Webmaster Tool is a web service, assisting webmasters in dealing with many such technical problems. Google Webmaster Tool provides a gamut of options that can be easily used for diagnosing, troubleshooting and correcting technical problems related to a website. To improve the utility and a better user experience, Google has introduced some changes in the webmasters tool and the changes made are definitely useful for web design companies and SEO agency.

Here you can find some of the latest updates in the Google Webmasters tool which are highly useful for SEO companies.

Track More Queries from Potential Customers

Earlier, SEO companies handling websites were able to view only 100 queries using Google Webmaster Queries. But, after the recent changes made, a pagination button has been added which allows webmasters to view more than one hundred search queries data for the website. With this feature, SEO experts can keep a track of large numbers of queries simultaneously and they can even analyze the queries to find out the needs and requirements of the customers. For instance, if a web design company receives more queries related to a particular service or product, more importance can be given to that specific product.

Graphs for Top Search Queries

Previously, SEO companies could access data about the top search queries through their account at Google Webmaster Tool. For a graphical representation, SEOs in India usually had to prepare graphs and charts on their own by using the data available in the account. However, now, Google creates charts along with providing data and webmasters can utilize their time studying these graphs rather than creating them.

Along with this, SEO India experts can study top search queries data with respect to time as well. By selecting the data range selector, you can easily view what were the top search queries in a particular time frame.

Alerts for Site Health

Erroneous website is one of the most common problems faced by any web design company. For webmasters who handle large numbers of websites, it is daunting to trace which website is running properly and which is not. To solve this problem, Google Webmaster Tool now offers a feature that alerts the website manager on threats and errors in a website.

For reading more on this Google Webmaster Tool update, visit google webmasters blog.

Access Top Search Queries Data from Google Analytics Too!

Reports containing detailed information about top search queries such as impressions, clicks and CTR can now be accessed through Google Analytics as well. To know on how to avail this most recent feature, read here.

Written by: E2 Solutions, Category: search engine optimization