Prepare you Campaigns for Valentine’s Day

Cupid’s favourite day is one of the biggest single business day for Ecommerce!

The next big online shopping season is upon us. Whether you’re an online jewellery seller, a chocolate retailer or flower shop willing to take advantage of this once a year event, make sure you get your customers hooked with “Love at First Search”.

Already we’re seeing Google searches related to Valentine’s Day increase 35% compared to last year. Here’s is some advice to help you maximize your return on investment (ROI) on your AdWords campaigns around Valentine’s Day.

1.) Timing matters

90% of gifts are purchased within 3 weeks of Valentine’s Day. Even further, half of all gifts are purchased within the week before Valentine’s Day. So, keep a tab on your budgets around the shopping season and make sure your campaign is live and users find you when they’re searching.

2.) Go mobile – your customers already have

Customers use Smartphone differently than their PCs or tablets.  Smartphone customers are often close to a point of purchase in search of deals, and doing price comparisons. So, start a mobile marketing campaign this valentine’s day.

3.) Don’t miss the shopping season by running into billing issues

Make sure your payment gateway is in place to handle the transactions around the peak shopping season. Sometimes the large volume of transactions result in billing issues, and lost opportunity for the advertiser.

Now go woo your customers with your sweetest Valentine’s Day ad campaign yet.  Happy selling!


The Art of Web Designing and Development

The basics to achieving a goal remain the same, right from our class projects to multi-million dollar projects in the corporate world. In a way, an efficiently laid out process for a task is the backbone of that task and it actually dictates the future success of the same.

Now when it comes to web designing and development; if you are expecting your website to draw the kind of attention it deserves, then you must put a lot of hard work and smart work together to make it a possibility. Follow the golden rule of 6 steps to earn your website its rightful place among the echelons of websites dealing in businesses online. These 6 steps are as follows:-

  1. Gathering the required information
  2. Planning and Strategizing
  3. Design
  4. Development
  5. Testing and Delivery
  6. Maintenance

Step One – Gathering the information

What is your purpose of designing website? What business are you into and what purpose does it mean to achieve through this website? Is it to disseminate information? Is it to promote a service or a product? One has to have a very clear understanding of what he/she aims to achieve through the website and what means would he choose to undertake the task.

The second question to ask would be the goals which the person wants to achieve through this website. Who would be the target audience for such kind of online activity?

Step Two – Planning & Strategizing

After the gathering of the information, comes the stage of planning. In this stage processes are undertaken:-

  • Considering the various technology options available for web designing
  • Creation of the site map that lists down all the main-topic areas in the website along with the sub-topics so as to facilitate the ease of navigation on the website
  • Outlining the basic features that you intend to be showcased in the user interface including social interphases.

Step Three – Design

This is the most important step in the process and needs to be thought out many times in advance before actually approaching the development of the website. The look and feel of your website would be determined by your website design. Always keep in mind your target audience while proceeding with the design work of your website. For example, if you’re designing a website keeping teenagers in mind then the web design would be loud, smart and catchy. On the other hand if you are designing a website for the corporate audience, then the overall look and feel of the website would be clear, crisp and a lot more serious.

Make sure that your ideas are in sync with the design ideas of your designer.  It is of critical importance that both you and your designer are standing at a common ground when it comes to designing the website. Exchange of ideas therefore is imminent and necessary.

Step Four – Development

This is the step of genesis or the creation of the website. Here the transition takes place from the prototype to the actual functional website as all the elements (visual and functional) are finally incorporated into the website. The steps which go into the development of the website are as follows:-

  1. Creation of the homepage
  2. Creation of a “shell” for the interior pages, which serves as a template for the other content pages of the website.
  3. Distribution of the content throughout the website.
  4. Other major elements such as ecommerce shopping carts, flash animations etc too are made functional at this stage.

A valid XHTML / CSS code too needs to be written. This code should comply with the current web standards, maximizing functionality, as well as accessibility for as large an audience as possible.

Step Five – testing and Delivery

This is the time to give attention to the finer details. In case of web browsers, compatibility issues, if any, need to be resolved. XHTML and CSS are the basic technologies used in web development. After all these formalities are taken care of, comes the phase of the website launch. An FTP (File Transfer Protocol) program is used to upload the web site files to your server. Just a last run-through would be required before your website goes LIVE on the web.

Step Six – Maintenance

This step is often ignored by web developers and has lead to the downfall of many promising websites. Updating the technology is an integral issue in maintenance and when it comes to the content, it needs to be updated with a CMS or a Content management system.

Search engine optimization and Search engine submissions are other ways of updating the website for a better overall performance.

Written by: E2 Solutions, Category: Website Design

The Digital Trend

Internet and its tentacles

The internet has had a sagacious effect on consumers’ viewing habits and the proliferation of devices is altering their media and entertainment consumption behavior. The traditional forms of media offer only acquiescent consumption, while on the other hand the newer forms of media assist two way communication.

Connecting with the consumers in a more apt way by deviating the focus from operative innovation to technology that is more practical, user friendly and acculturate, is the key aspect of new media.

Traditional Vs Modern Advertising

The ecosystem of the advertising industry has undergone a paradigm shift. Online advertising is not restricted by the ancient boundaries that exist in traditional print and broadcast advertising. With digitization you can reach out to your target audience and also effectively measure the outreach.

The traditional advertising concept of right advertisement, in right time and at the right place is amplified by digital advertising due to its potential to interact and measure the success of the campaign to target the right consumer online through data analytics, measurement and monitoring.

Digital Advertising and its evolving methods

Sponsored advertising

From the advertisers point of view, sponsored advertising on search engines in highly effective due to low cost involvement and result driven nature. Sponsored advertising is the most effective form of behavioral targeting as people target themselves.

Online display advertising

Online display advertising forms a small portion of the overall online advertisement market consisting of banner ads, sponsorship links, rich media and digital video.

Mobile advertising

India is the second largest mobile internet market in the world and the largest mobile ad impression market in the Asia Pacific region. Mobile is expected to be the number one screen through which consumers can engage with the advertisers’ brands.

Written by: E2 Solutions, Category: Internet Marketing

Internet Censorship – The new move ?

“Information-Superhighway”, this is what the internet was termed as in its earlier stages, with an aim to provide fast and limitless access to data. For many, this is what surfing the web is like, but for others this web of information has dead-ends in the form of Internet censorship.

Internet censorship which fueled from the intention to protect children from unsuitable content to bureaucratic and authoritarian interventions to curb a nation’s access to information. Personal perception or public benefit, no matter what the reasons are, the end result of blocked access to web pages remains the same.
Internet censorship can’t be classified as a parental tool or governmental instrument to restrict specific information on the web through freely available software in the consumer market which can put a full-stop on the information access through certain websites. While most people know the software as Web filters, censorship opponents call it censorware.

India is not far behind when it comes to internet policing, with 255 instances of India asking for internet content censorship.

According to Google Inc, a total of 1000 demands were received from governments around the world to take down YouTube videos and search listings and Google complied with them more than half the time
In its transparency report, Google stated objections from India on 133 YouTube videos, stating reasons of national security and defamation, besides banning 26 web searches and 49 blogs. A recent move made by the Indian government of banning certain websites was reported which was later revoked.

Written by: E2 Solutions, Category: Internet Marketing

Content with your Content?

There has been a considerable rise in social, local and personalized search and the old thought process that ‘content is king’ is changing. The content farming as it is called by Google focuses the unified perspective of content as a feasible SEO strategy.
Content is Evolving:-

When it comes to creating content, online marketers become digital conversationalist. Brands that focus their energies on SEO to create conceited content that may appeal to the brand, may miss the intention of pushing the brand to the audience. Rethinking and re-engineering the engagement process beyond the boundaries of likes, shares or tweets gained. While these aspects do have value, but driving the content strategy from a different angle helps.

The different angle:-

Your target market has its own make-ups. The catch lies in creating an appeal without saying a word about yourself. Understanding what peaks the interest of your customers helps you step out of the box to create a meaningful customer experience that is relevant and memorable.

Understanding your customer’s need:-

Relevant content creation lays down the path to create a connection between the brand and its customers. The only way to drive real customer engagement is to let go of what you’d like your customer to do for you and embrace what you can do for your customer.

Written by: E2 Solutions, Category: Internet Marketing