Talks of Facebook and its issues with privacy have kept the social media world abuzz for a long time. The social networking website has grown to such huge proportions that for it to have problems with providing security to its users and their personal information, is always going to be a reason for concern. This isn’t surprising given that Facebook too is built on a technological platform known to an individual and it is but natural that another individual with a greater knowledge would be able to breach the firewalls of the website. Almost every day, one gets to hear news about people quitting Facebook over security issues or the profile information of people being leaked onto other sites all over the world. [...]

The retail sector may be keeping an eye on Gap with its Australian store just two days old, but the denim giant is turning heads overseas by managing to record $US11 million in sales in one day from a viral coupon offer through collective selling site Groupon.

The offer is an example of how a well-constructed social media marketing campaign can not only benefit a company’s reputation but deliver them a solid financial return for a relatively cheap investment.

“I think this is a perfect example of how social media should be considered part of the broader marketing strategy,” chief executive of reputation management firm SR7, James Griffin says.

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Google launched a new webpage for real-time content, according to an AFP report on Friday.

The search giant opened a new webpage in 40 countries to search for real-time online posts at Twitter, Facebook, and MySpace.

Dylan Casey, the company’s product manager, said by introducing the new webpage that real-time content is one of the best sources of information about what is happening right now in the world.

“Whether it is a movie that just opened or you see helicopters flying over, this shows what people are saying about that right now, ” said Casey.

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