Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial.
The spot starred former NFL wide receiver Isaiah Mustafa as the Old Spice Guy, a character now well-known in pop culture thanks to the TV ads and a highly successful social media campaigns.
Tags: isaiah mustafa, old spice, old spice man, Social Media, youtube
This entry was posted on Wednesday, August 25th, 2010 at 11:47 AM and is filed under Viral marketing. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.
