Previously, a person’s influence on Twitter was thought to correlate directly to the number of followers. Advertisers even pay popular Tweeters to post ads in their Tweets. But, according to a new study by Meeyoung Cha of the Max Planck Institute for Software Systems in Germany, having many followers does not make a Tweeter influential and could not be described as a effective social media marketing strategy..
Cha’s Twitter study, called “The Million Follower Fallacy,” supports earlier research suggesting that the number of Twitter followers is meaningless. “Popular users who have a high indegree [number of followers] are not necessarily influential in terms of spawning retweets or mentions,” Cha writes, quoted in the Harvard Business Review.
One cannot really rely on the huge number of twitter followers to guarantee good business for oneself. Various other factors need to be considered while using twitter for business.
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