How Social Media Optimization Influences Organic Search Results

For a business enterprise Social media marketing is not only limited to a handshake between posts, visitors and perspective customers. Social media marketing and social media optimization takes a rather broader leap towards generating bigger leads, gaining exposure, building brand awareness and driving better organic results as well.

Commonly known benefits of social media marketing are high-impact communication with perspective audience, increased brand loyalty, better brand reputation, improved interpersonal relationships, ability to drive attention towards key products, services or area of interests, there is seemingly more to SMM – Social Media Marketing.  While online reputation management companies connect business enterprise to a vast set of target audience and keeps an eye on the atmosphere surrounding the businesses online along with maximizing their online presence and better search engine rankings are incurred as a result of the increased online presence.

Since various SMO – Social Media Optimization activities involve building a better online network around the business by sharing content across the World Wide Web. Using social media platform increases your brand’s visibility across a wider set of audience. More your content is shared on the web, more people know about your brand & business, which leads to better reputation with search engines as they consolidate the authenticity of your website.

Applying some of the key Search Engine Optimization – SMO tactics allows companies to monetize on SMO activities and result into increased website or blog visibility on the search engine results page. Generating quality contents, one of the most integral elements of SMO is also the key requisite ofSEO activities. Hence, using keywords to write good quality SMO content, tweets, blog posts etc. work as double bonanza to let you rank higher on the search results.

Online reputation management companies suggest that since social media acts as a direct link between a business and its customers, the same can be used to take direct feedback on various aspects, including new introduced product or service line, new marketing campaign, after sales support, other inputs etc.

On the other side, if you are trying to rank higher on majority of search engines, you can’t ignore SMO. Since Google algorithms analyze how much quality content is pointing towards a website, using social media platforms is perhaps one of the most wonderful ways of driving tons of traffic through blog posts, videos, photographs, and web tweets. Time and then, it has been observed that having a brand active on multiple social media platforms allows a company to the top of many brand specific searches. In nutshell, SMO and SMM work in close coordination to bring about increased brand awareness and online reputation.

This entry was posted on Thursday, April 7th, 2011 at 3:27 PM and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.

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