Google Panda 4.0: Tips to Make the Most of Such Updates

Google Panda

Google has rolled out a release of the Google Panda algorithm, labeled Panda 4.0. How will it affect your website ranking?

The 24th iteration of the Google Panda algorithm has been rolled out. Dubbed as Panda 4.0, this spam-fighting update will make sure that only high quality websites are displayed on the top of SERPs (search engine result pages). This also means that many websites will be hit and many previously hit websites will escape unscathed and (hopefully) regain some part of their previous rankings.
For Panda, as all webmasters probably know already, the top priority is website quality. This includes the content on the website, the design and usability of the website, and the links on it. Here are a few ways how you can escape penalty, or revive your website if it has been hit before.

Content is Still King

No matter how many updates are rolled out and changes are made by Google, this will always be the only constant. Content includes the text, images, videos, infographics, diagrams, banners, advertisements, and just about every audio-visual element that your website contains. Every piece of content should make sense, and anything that is not needed should not be there. The content should be engaging, informative, educational, interactive, or all of these. Good quality content will earn you a better ranking and more respect in Google’s (and the world’s) eyes.

Design is Still Queen

Content and design go hand in hand, and compliment each other all along the way. Good content without good design is incomplete and ineffective, and vice versa. The design, layout and colors of the website should be coherent and come out well. You should pay meticulous attention to the link placement throughout the website and do it in a way that it makes browsing and navigation easier and more user friendly.

Social Media will Play a Lead Role

Google is well-known to be preferential towards big brands, or brands that appear as big brands, and we don’t blame their masterminds for this. After all, good branding develops a feeling of trust and users like to see websites they trust and are familiar with in search engine rankings. Therefore, it is very essential to make your website appear as if it belongs to a big brand. The surest way to do this is by strengthening your company’s social media portfolio. This can be done by regular, engaging and interactive posting to social media platforms and social networking websites like Facebook, Twitter, LinkedIn, Pinterest, Google+ and YouTube.

Links are all About Relevance

NEVER have links on your website that don’t make sense. If you are a business that deals in auto parts, your website should not have a link of a website that sells mobile phones unless, of course, the two companies belong to the same conglomerate. It is irrelevant and plain embarrassing. Since PageRank is almost dead, link relevance determines authority to quite an extent now. Having links just for the sake of external link building and mutual symbiosis will result in the website looking spammy and a part of a paid link network.

Guest Blogs Help, When Done Correctly

Guest blogging is a great tool to establish authority and thought leadership in your industry. But it must be executed correctly in order to be fruitful. This means that every blog should be useful to the readers and relevant to your industry niche. Also, don’t flood your website with guest posts. One or two blogs a week are ideal, and would suffice to keep your website in the limelight. You should also keep the blog conversational and focused on recent developments in your industry.

Google+ Establishes Your Authority

Since Google has introduced Authorship, it has become a key factor in determining authority on the internet. Linking Google Authorship to your Google+ account and then regularly posting original, informative, and in-depth content allows you to genuinely portray yourself as a thought leader of your industry. It is also an informal copyright that you gain for your original content. The number of +1’s on your account are basically social signals that tell Google how popular your website is. And although Google’s head of search spam Matt Cutts has denied any direct correlation between +1’s and your website’s ranking, many webmasters and leading SEO-related websites strongly believe that there already is one or will be in near future.

Follow the above tips to stay on top of your SEO game in the face of this latest Panda 4.0 release, and every such forthcoming release. However, you should not merely take these as ways to escape penalty, but as methods that leverage your SEO efforts in the long term. An update lasts for a few days, weeks, or months. A sound SEO policy based on the foundations of long term optimization will help you for years. It will never hurt to have an SEO strategy that remains true to the basics but is also flexible to respond to changes in real time.

This entry was posted on Monday, June 2nd, 2014 at 1:46 PM and is filed under Internet Marketing, SEO Penalty, search engine optimization. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.

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