Google Instant – So this is How it Works

Google Instant has just hit the Search World and everyone is lapping it up like hungry wolves. The new feature, although only a few hours old is already becoming a matter of heady debates in the boardrooms. Find-as-you-type is what we’ll call it and this is exactly what Google Instant does for you. Real-time search results as you type the characters in the Google Search Bar.

One thing to note is that the Google Instant is starting to roll-out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the following browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8. Please note, users on domains other than Google.com can only access Google Instant if they are signed in to a Google Account.

The search predictions which preceded Google Instant gave you suggestions as you typed in the characters for search. But the great thing Google Instant is that it displays and rapidly changes the search results as you type in. Speculative tongues have already started wagging as to what the repercussions of the introduction of such a feature in Google Search.

Lets have fun with what Google Instant may mean to SEOs in particular:-

  • Keywords? – Will it lead to a change in the way keywords are used and researched for websites?
  • More Clicks? – Will the new feature lead to an increased number of clicks on the top search ranking websites in both organic search as well as inorganic search results (PPC)?
  • Doom for 2nd Pagers? – Will Google Instant spell doom for those websites which rank below the top ten search results?

What do you have to say about Google Instant??

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This entry was posted on Thursday, September 9th, 2010 at 11:44 AM and is filed under search engine optimization. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.

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