27
Aug

Case Study – Gap’s Social Media Viral Campaign

The retail sector may be keeping an eye on Gap with its Australian store just two days old, but the denim giant is turning heads overseas by managing to record $US11 million in sales in one day from a viral coupon offer through collective selling site Groupon.

The offer is an example of how a well-constructed social media marketing campaign can not only benefit a company’s reputation but deliver them a solid financial return for a relatively cheap investment.

“I think this is a perfect example of how social media should be considered part of the broader marketing strategy,” chief executive of reputation management firm SR7, James Griffin says.

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This entry was posted on Friday, August 27th, 2010 at 10:54 AM and is filed under Viral marketing. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.

One Response to “Case Study – Gap’s Social Media Viral Campaign”

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