Facebook page goes under the knife – Looks great!

The recent changes brought about by Facebook on its Fanpages is surely a welcome relief because one thing that the string of changes have brought to the Fanpage administrator is the level of personal touch and personality, which was missing in the earlier version of the same. The new fanpage, which currently is available on a optional basis would become a permanent or default feature from March 2011 onwards. On first glance the fanpage has the complete look and feel of a regular Facebook profile page. But as announced by Facebook earlier, the tabs have been done away with, and have been repositioned on the left panel, beneath the display picture.

Along with this, one striking addition to the new fanpage is the “Photos on the Top” feature. As is the case with the Facebook profile, the new fanpage displays 5 pictures alongside the display picture and what is even more exciting is what happens when you click on any of these pictures. A popup window opens up with the full picture along with the details about the picture as well as the options to share it. This should certainly excite the 600+ million users out there. One thing to note here is this area would not include any of the pictures posted by people who have “Liked” your page.

Another important alteration is the “Use Facebook as your Page” option. This feature allows you to receive notifications for your Page, view a News Feed for your Page, and like and post on other Pages as your Page and you have the option of switching between your profile and your fanpage as and when you need it. This also allows you to post on other pages with the name of your fanpage, a feature which was restricted to only the Facebook profiles.

Addition number 3 is the “Wall Filters” feature. Pages now have two publicly visible Wall filters-”Posts by Page” and “Everyone.” This function allows page administrators to view additional filters-”Most Recent” and “Hidden Posts.” This was something which was highly desired in the previous version of the fanpages.

For us, the most important addition has been the “E-mail notifications” feature. Through this, you can opt to receive notification when people comment or post on your page. This feature eases the work of the page admin to a certain extent as one doesn’t have to check the page over and over again to look for comments or posts by fans.

If you really want to, then you can even feature other pages which you like and even display your own picture of the picture of the other page admins through the “Featured Pages and admins” option. But how many page admins would actually take up this feature and displace their identity, remains to be seen.

Another important feature which has been added to the new Facebook fanpage is the “Mutual Connections”.  When people visit your Page, they will be able to view friends who also like your Page, as well as other Pages that both they and your Page like. Not is that cool or what?

To adjust with the tabs being introduced on the left side panel, the profile picture size too has been reduced from 200×600 earlier to 180×540.

All in all a job well done, but it remains to be seen how the users react to such changes and does it take the excitement out of the previous version of the Fanpages and the social media marketing as a result , with the tabs on top and in-line visibility.

This entry was posted on Monday, February 14th, 2011 at 12:40 PM and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.

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