“Today, marketing is about having a meaningful conversation with the customer – at a time and place of their choice”
While Print and Television advertising remain the favourite modes, new concepts and innovative techniques of advertising and brand promotion are now dominating the industry, and if you’re still underestimating the power of social media advertising ? You need to read on.
Social Media Advertising
Is your brand socially active?
Social media has become a pulpit that amplifies communication for organizations, increases brand awareness and often improves customer service. It serves as an economical way to implement marketing campaigns.
What it does for you and your brand?
This form of word-of- mouth marketing and advertising focuses its efforts to create content that attracts attention and inspires readers to share it with their social networks. This corporate communication amplifies the echo of the message as it spreads from one user to the other and appears to come from a trusted, third-party source, as opposed to the brand or company itself. Social networking websites fosters individuals to interact and build relationships with one another. So, when products or companies join those sites, people can interact with the product or company and hence increasing publicity through editorial influence.
What it does for the consumer?
Followers and potential customers feel a sense of loyalty on social networks as it is a two way communication channel. Target audience can be chosen and concentrated very precisely as social networks provide the users an option of whom to follow.
As Social networking sites work on the principle of word-of-mouth, they can viral market a brand by enabling individual followers to tweet or post their comments on the product being promoted. This process accredits all of the user’s connections to see the message, conceding it to reach more people.
Who made it BIG?
Flipkart.com , ranking in the top 30 websites in India began its activities to make its presence felt on Facebook and Twitter about a year ago. The company has also used LinkedIn to connect with people. The popularity of the site has grown through recommendations, people recommending the site to their family, friends and coworkers, and what better platform than social media to leverage ‘word-of-mouth’! Flipkart.com recognized that using social media is about being human.
“Yes we can!” – The 2008 presidential campaign had a huge presence on social networking sites. Barack Obama, a Democratic candidate for US President, used Twitter and Facebook to differentiate his campaign. His social networking site profile pages were constantly being updated and interacting with followers. The use of social networking sites gave Barack Obama’s campaign access to email addresses, as posted on social networking site profile pages. This allowed the Democratic Party to launch e-mail campaigns asking for votes and campaign donations.
Small opportunities are often the beginning of great enterprises
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