Be very careful when you go clicking all over Facebook. Facebook, as well all know is a bedrock of tons of applications that make sure that you spend as much time as possible on the website, a boon for Social media for sure. These applications are catchy, interesting, engaging and completely viral. But the next time you Grant Access to one of these applications to access your basic information (your profile, your friends list, your wall etc) make sure you won’t be handing your private info directly into the hands of the marketers, who sooner than later would surely bombard you with promotion schemes and even sell your profile information to others!

The latest Privacy concerns to hit Facebook come from the same place. One of the most popular games on Facebook, Farmville did just that. It was recently accused of improperly sharing identifying information about users with advertisers and Web tracking companies.

Now that’s a grave privacy risk that had previously led thousands of users to Quit Facebook and with these allegations being confirmed as facts by Facebook itself, we surely see a user backlash in the very near future. It’s about time the Facebook pulled up its socks and went for broke in terms of providing atleast user satisfaction in privacy.

Previously, a person’s influence on Twitter was thought to correlate directly to the number of followers. Advertisers even pay popular Tweeters to post ads in their Tweets. But, according to a new study by Meeyoung Cha of the Max Planck Institute for Software Systems in Germany, having many followers does not make a Tweeter influential and could not be described as a effective social media marketing strategy..

Cha’s Twitter study, called “The Million Follower Fallacy,” supports earlier research suggesting that the number of Twitter followers is meaningless. “Popular users who have a high indegree [number of followers] are not necessarily influential in terms of spawning retweets or mentions,” Cha writes, quoted in the Harvard Business Review.

One cannot really rely on the huge number of twitter followers to guarantee good business for oneself. Various other factors need to be considered while using twitter for business.

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Does your business boast of an online presence you can be proud of? Have you lately been confused with your counterparts using words like social media presence, online visibility, and social media campaigns? If your answer is yes then you need to act really fast. Companies all over the globe are leveraging their clientele and their business through social media and the ones handled efficiently are resulting into a snowball effect for the companies in terms of the success they are getting both online as well as offline.

But here you would ask – Just how is my presence on social media going to effect my business in the physical world or even the virtual world? Here are a few benefits which you could readily derive out of an effective presence on social media:- [...]

The last few days have been marred by changes as well as controversies for Twitter. It all started with Twitter sending a mail to all its users, updating them about the latest changes it intends to bring about in the website. The one noticeable and concerning change in the website comes in the form of Twitter announcing the launch of its own link shortening service (t.co). [...]

One fact which has become a hot topic of discussion lately has been the perfect ways to use Facebook as a tool to increase traffic to your blog. Let us have a look at a few tips which you could implement to successfully increase the traffic to your blog / website through Facebook:-  [...]