30
Nov

Raking in the moolah- Whose got Facebook shares?

The possibilities of what could have been if any of us had something/anything to do with the beginning of Facebook! A couple of thousand shares in the social media giant, and I could be among the lucky few who have already started selling their Facebook shares, at a mind-boggling Facebook value estimation of $50 billion. This is one of the most insane number ever to have thrown around in the tech market. (Valuation of Google is a completely different thing!).

It was just a few weeks ago that Accel Partners sold off around half a billion dollars of Facebook shares at a company valuation of $35 billion. Well, that’s just peanuts when it comes to what happened last week. Approximately $40 million changed hands last week in a Facebook share auction held by SecondMarket. The end price per share was $20.76, and about 1.9 million shares were bought and sold. Based on this, orovided that there are already around 2.5 billion shares outstanding after a 5-1 stock split earlier this year, that values Facebook at around $50 billion.

I could think of thousands of things big, small, valuable, insane – which I could buy with that kind of dough! Alright lets get cracking with comparisons. At a $50 billion valuation Facebook is :-

*more than 1/4th the market capitalization of Google
*nearly 1/4th the value of Microsoft
*Worth more than eBay and Yahoo as well
*Closing on Amazon’s $80 billion valuation

And as far as we know it, Facebook is only getting bigger and with the much anticipated Facebook IPO due in an year or two, who knows what exact valuation would be made of this online phenomenon which has taken the social networking world by storm.

Written by: E2 Solutions, Category: Social Media
29
Oct

Facebook Friendship Pages – Facebook turns sensitive

Say hello to the brand new Friendship Pages on Facebook. They are exactly as they sound like. Social media is taking a new turn with Facebook coming up with its Friendship pages. A little more elaboration on the same would tell you that these Facebook Friendship pages integrate the absolutely everything commonly related to two friends on facebook. This can be in the form of:-

  • Wall posts
  • Photos which need to be tagged so as to pull them to the Friendship page
  • The common events attended by two friends

This is certainly a great way to showcase (show off) the bond between two friends which has been shared on Facebook. This show of common activity is another step forward for Facebook after the Groups feature rolled out recently on the social networking website. Facebook in a way is trying to bring out the more sentimental side of social networking as the Friendship Pages do bring out the humane side of things and helping friends feel nostalgic everytime they peep into these pages after years.

How wonderful would be to look back on all the crazy conversations that these friends had at one point in time. Truly amazing.

So where can you find these friend pages on Facebook?

  • Look under the Display picture on profile of your friend, the friend pages would be accessible from there.
  • The wall-posts and stories too would provide you with the link to these pages.

There is the option of providing access/permission to others to view these pages, therefore further giving the required security to these pages. Although the announced date of launch of the Facebook Friendship Pages is today, but as always,. they would be rolled out gradually.

Written by: E2 Solutions, Category: Social Media
19
Oct

Now Play with Caution on Facebook – You definitely aren’t safe!

Be very careful when you go clicking all over Facebook. Facebook, as well all know is a bedrock of tons of applications that make sure that you spend as much time as possible on the website, a boon for Social media for sure. These applications are catchy, interesting, engaging and completely viral. But the next time you Grant Access to one of these applications to access your basic information (your profile, your friends list, your wall etc) make sure you won’t be handing your private info directly into the hands of the marketers, who sooner than later would surely bombard you with promotion schemes and even sell your profile information to others!

The latest Privacy concerns to hit Facebook come from the same place. One of the most popular games on Facebook, Farmville did just that. It was recently accused of improperly sharing identifying information about users with advertisers and Web tracking companies.

Now that’s a grave privacy risk that had previously led thousands of users to Quit Facebook and with these allegations being confirmed as facts by Facebook itself, we surely see a user backlash in the very near future. It’s about time the Facebook pulled up its socks and went for broke in terms of providing atleast user satisfaction in privacy.

Written by: E2 Solutions, Category: Social Media
21
Sep

Number Of Twitter Followers Does NOT Correspond To Influence: STUDY

Previously, a person’s influence on Twitter was thought to correlate directly to the number of followers. Advertisers even pay popular Tweeters to post ads in their Tweets. But, according to a new study by Meeyoung Cha of the Max Planck Institute for Software Systems in Germany, having many followers does not make a Tweeter influential and could not be described as a effective social media marketing strategy..

Cha’s Twitter study, called “The Million Follower Fallacy,” supports earlier research suggesting that the number of Twitter followers is meaningless. “Popular users who have a high indegree [number of followers] are not necessarily influential in terms of spawning retweets or mentions,” Cha writes, quoted in the Harvard Business Review.

One cannot really rely on the huge number of twitter followers to guarantee good business for oneself. Various other factors need to be considered while using twitter for business.

To Continue reading, Go here

Written by: E2 Solutions, Category: Social Media
07
Sep

5 Ways in which Social Networking Boosts your Business Networking

Does your business boast of an online presence you can be proud of? Have you lately been confused with your counterparts using words like social media presence, online visibility, and social media campaigns? If your answer is yes then you need to act really fast. Companies all over the globe are leveraging their clientele and their business through social media and the ones handled efficiently are resulting into a snowball effect for the companies in terms of the success they are getting both online as well as offline.

But here you would ask – Just how is my presence on social media optimization going to effect my business in the physical world or even the virtual world? Here are a few benefits which you could readily derive out of an effective presence on social media:- [...]

Written by: E2 Solutions, Category: Social Media