02
Jun

Google Panda 4.0: Tips to Make the Most of Such Updates

Google Panda

Google has rolled out a release of the Google Panda algorithm, labeled Panda 4.0. How will it affect your website ranking?

The 24th iteration of the Google Panda algorithm has been rolled out. Dubbed as Panda 4.0, this spam-fighting update will make sure that only high quality websites are displayed on the top of SERPs (search engine result pages). This also means that many websites will be hit and many previously hit websites will escape unscathed and (hopefully) regain some part of their previous rankings.
For Panda, as all webmasters probably know already, the top priority is website quality. This includes the content on the website, the design and usability of the website, and the links on it. Here are a few ways how you can escape penalty, or revive your website if it has been hit before.

Content is Still King

No matter how many updates are rolled out and changes are made by Google, this will always be the only constant. Content includes the text, images, videos, infographics, diagrams, banners, advertisements, and just about every audio-visual element that your website contains. Every piece of content should make sense, and anything that is not needed should not be there. The content should be engaging, informative, educational, interactive, or all of these. Good quality content will earn you a better ranking and more respect in Google’s (and the world’s) eyes.

Design is Still Queen

Content and design go hand in hand, and compliment each other all along the way. Good content without good design is incomplete and ineffective, and vice versa. The design, layout and colors of the website should be coherent and come out well. You should pay meticulous attention to the link placement throughout the website and do it in a way that it makes browsing and navigation easier and more user friendly.

Social Media will Play a Lead Role

Google is well-known to be preferential towards big brands, or brands that appear as big brands, and we don’t blame their masterminds for this. After all, good branding develops a feeling of trust and users like to see websites they trust and are familiar with in search engine rankings. Therefore, it is very essential to make your website appear as if it belongs to a big brand. The surest way to do this is by strengthening your company’s social media portfolio. This can be done by regular, engaging and interactive posting to social media platforms and social networking websites like Facebook, Twitter, LinkedIn, Pinterest, Google+ and YouTube.

Links are all About Relevance

NEVER have links on your website that don’t make sense. If you are a business that deals in auto parts, your website should not have a link of a website that sells mobile phones unless, of course, the two companies belong to the same conglomerate. It is irrelevant and plain embarrassing. Since PageRank is almost dead, link relevance determines authority to quite an extent now. Having links just for the sake of external link building and mutual symbiosis will result in the website looking spammy and a part of a paid link network.

Guest Blogs Help, When Done Correctly

Guest blogging is a great tool to establish authority and thought leadership in your industry. But it must be executed correctly in order to be fruitful. This means that every blog should be useful to the readers and relevant to your industry niche. Also, don’t flood your website with guest posts. One or two blogs a week are ideal, and would suffice to keep your website in the limelight. You should also keep the blog conversational and focused on recent developments in your industry.

Google+ Establishes Your Authority

Since Google has introduced Authorship, it has become a key factor in determining authority on the internet. Linking Google Authorship to your Google+ account and then regularly posting original, informative, and in-depth content allows you to genuinely portray yourself as a thought leader of your industry. It is also an informal copyright that you gain for your original content. The number of +1’s on your account are basically social signals that tell Google how popular your website is. And although Google’s head of search spam Matt Cutts has denied any direct correlation between +1’s and your website’s ranking, many webmasters and leading SEO-related websites strongly believe that there already is one or will be in near future.

Follow the above tips to stay on top of your SEO game in the face of this latest Panda 4.0 release, and every such forthcoming release. However, you should not merely take these as ways to escape penalty, but as methods that leverage your SEO efforts in the long term. An update lasts for a few days, weeks, or months. A sound SEO policy based on the foundations of long term optimization will help you for years. It will never hurt to have an SEO strategy that remains true to the basics but is also flexible to respond to changes in real time.

21
Oct

Access SEO Data Directly with Your Google Analytics Account

To endow web users with useful and state-of-the-art products and services, Google is always aboard implementing changes in the existing products. The recent addition to the list of updates carried out by Google is the integration of Google Webmasters Tool data and Google Analytics. Earlier in June, Google conducted a pilot program to review this feature and it surfaced as a great hit amongst webmasters, web owners and leading SEO companies. In response to this heartily welcome received, this feature is available to all the webmasters, website owners and SEO companies, for efficient and advanced tracking of websites’ performance.

How to Link Google Webmasters Tool & Google Analytics

Now, before you can avail this latest update introduced by Google, it is required to link the existing accounts at Google Webmasters Tool and Google Analytics. Associating the two accounts is straightforward and it can be accomplished after performing the following steps.

  1. Open Webmaster Tools Account.
  2. Select the website you want to manage and click on ‘Manage site’ written against the site selected.
  3. Dropdown Menu opens. Click on Google Analytics property.
  4. Now, select the web property to be associated with the chosen site.
  5. Hit Save & both the accounts are linked now.

What Happens on Linking Google Webmasters Tool & Google Analytics

People who were lucky enough to participate in the pilot program might be familiar with the results of the integration of these Google products but a large number of individuals are still unaware of it. Here are mentioned the results of linking Webmasters Tool & Analytics accounts:

1. Webmasters Tool Data in Analytics Report

With linked accounts, the SEO data (from webmasters tool) can be accessed in Google Analytics report, which ultimately helps SEOs as they get all the details at one place.  To locate the search engine optimization data through your Analytics account, follow the below-mentioned steps:

*  Open the Analytics Report Dashboard of the desired website (New Interface).

*  Click on the tab – Traffic Sources (On Left sidebar).

*  Click on Search Engine Optimization option & view detailed information on queries, landing pages and geographical summary.

2. Access Google Analytics from Webmasters Tool Account

Similarly, you can get access to the information in Google Analytics account directly from Webmasters tool without requiring any separate login. By clicking on links such as ‘Sitelinks’, ‘Search Queries’ and ‘Links to your site’ from Webmasters tool, the user is redirected to his Google Analytics account.

This integration between Webmasters Tool and Google Analytics has definitely made webmasters, website owners and even leading SEO companies smile. With the launch of this feature, all the details regarding the performance of the website can be accessed in one place. A single access to both the accounts not just saves time but also assists in keeping the information in an organized manner. For readers who are new to the world of SEO, learning about other recent updates in Google Analytics would help in understanding your website in a better way.

Written by: E2 Solutions, Category: search engine optimization
17
Oct

Google Webmasters Tools Becomes More Efficient with Recent Updates

Hosting a website over Internet does not guarantee a prosperous business in the virtual world. Almost every website hosted on Internet stumbles upon varied technical issues and Google Webmaster Tool is a web service, assisting webmasters in dealing with many such technical problems. Google Webmaster Tool provides a gamut of options that can be easily used for diagnosing, troubleshooting and correcting technical problems related to a website. To improve the utility and a better user experience, Google has introduced some changes in the webmasters tool and the changes made are definitely useful for web design companies and SEO agency.

Here you can find some of the latest updates in the Google Webmasters tool which are highly useful for SEO companies.

Track More Queries from Potential Customers

Earlier, SEO companies handling websites were able to view only 100 queries using Google Webmaster Queries. But, after the recent changes made, a pagination button has been added which allows webmasters to view more than one hundred search queries data for the website. With this feature, SEO experts can keep a track of large numbers of queries simultaneously and they can even analyze the queries to find out the needs and requirements of the customers. For instance, if a web design company receives more queries related to a particular service or product, more importance can be given to that specific product.

Graphs for Top Search Queries

Previously, SEO companies could access data about the top search queries through their account at Google Webmaster Tool. For a graphical representation, SEOs in India usually had to prepare graphs and charts on their own by using the data available in the account. However, now, Google creates charts along with providing data and webmasters can utilize their time studying these graphs rather than creating them.

Along with this, SEO India experts can study top search queries data with respect to time as well. By selecting the data range selector, you can easily view what were the top search queries in a particular time frame.

Alerts for Site Health

Erroneous website is one of the most common problems faced by any web design company. For webmasters who handle large numbers of websites, it is daunting to trace which website is running properly and which is not. To solve this problem, Google Webmaster Tool now offers a feature that alerts the website manager on threats and errors in a website.

For reading more on this Google Webmaster Tool update, visit google webmasters blog.

Access Top Search Queries Data from Google Analytics Too!

Reports containing detailed information about top search queries such as impressions, clicks and CTR can now be accessed through Google Analytics as well. To know on how to avail this most recent feature, read here.

Written by: E2 Solutions, Category: search engine optimization
28
Jul

5 SEO Mistakes that Webmasters Do that Affects Search Engine Rankings

A little knowledge is dangerous and the norm is applicable to SEO practices as well. There are serious blunders that webmasters often commit without doing in-detailed study about aforesaid optimization tactics. Here, we have listed five most common mistakes that adversely affect their search engine rankings.

Penalization against Over-Optimization

Search engines check for a number of elements relating to a website that testify its fate on the SERPs. There is a definite penalty for over-compliance with well-established optimization norms as they sound artificial and unethical. Practices involving heavy keyword stuffing, Meta-tag cramming, excessive usage of H1 tags and like practices invites Google and search engine penalization.

Diverting Visitor Through Refresh Meta-tags

Now that refresh Meta-tags is used to instruct a web browser to robotically refresh the current page after a given time frame, it is often used to fetch a different URL as the page is refreshed. However, to promote a certain web pages/services webmasters set the refresh time slot to either very low or zero at times. This practice misleads the browsers and is often regarded as “unnatural” from search engines.

Avoid Too Much Page Edit – It Reduces Consistency

In order to ward off SERP manipulations through drastic keyword, theme or content alteration,   Google is switching between “newer” cache to “older” cache and sometimes both to draw the information. Expect to see drastic changes in the SERPs if you too have implemented “greedy” optimization practices.

Dynamic Pages

Using dynamic pages is often problematic from search engine optimization point of view. The pitfalls include longer URLs, condensed variables etc. and lots of session IDs. These URLs hard to understand and difficult to get crawled by search engines and even create duplicate content on several dynamic URLs.

Connectivity to Bad Sites

Connectivity to Link farms, Free for All – FFA sites, porn sites and other unethical sites leads to search engine penalization. Also, always remember to determine the Google status of “everyone” you often link to as anyone of them may go “bad” and you may be penalized as a consequence, even though you did “nothing wrong”.

Written by: E2 Solutions, Category: search engine optimization
22
Jul

Does Web Hosting Affect Search Engine Rankings?

Common wisdom holds that because search engine optimization involves various factors and aspects of a website, is there a correlation between web hosting and search engine rankings as well?

The quality and dependability of your web host perhaps holds one the most vital attributes of the whole gamut. The basics say that in order to get ranked on search engines, your site needs to be up and functional all the time to allow Google crawlers index each and every page of your website. However, if your website server is down, search engines cannot crawl the site and index any changes made to it. As a result, all your optimization efforts deliver you zero output. This was about basics, there are other intrinsic factors associated with web hosting that affect SERPs.

1. Does Website Server Location Help with SERPs

Earlier in the dawn of Google, TLD was the key industry standard to find a site’s relevancy for a specific area. However, Google set the trend to check for server’s location, i.e. its IP address to turn the most relevant results in each country. This helped in determining a site’s relevancy for a specific region.

Hence, even if you are not putting much effort into SEO, with your host’s location it is assumed that your site is useful for users of that region, and hence you receive higher rankings.

2. Is my Ranking Affected If Spam Websites Are Sharing My IP Address

Shared hosting is a common phenomenon. It is often observed that hosting companies have a mix of clientele including few to many spamming sites as well. Google and other search engines understand that it is difficult to control the web hosts’ clientele, hence there is no apparent damage to your site’s ranking positions.

However, it calls for an action when there are thousands and thousands of spam/porn sites on your server as they invite you a lot of scrutiny from search engines that might affect your SERPs.

To check who else is sharing your IP address, go to bing.com and search for ip:<ip address>

3. Can Changing Host from one to another Affect SEO Ranking?

Well, it depends. If your web host is located in the same country, you need not worry much in this regard. This is so because

  • Your domain name is absolutely the same
  • Though your IP address is going to change but it doesn’t matter as you belong to same country.

However, if you want to be extra cautious, you can set your DNA time/your TTL to be as low as 5 minutes, bring up your website on both locations for that time and switch to the new DNS.

As far as you see that the Google bot is able to visit all your pages then you can probably assume that it has registered that DNS has changed to new IP address. However, if you fail to lower your DNS time to lower levels, ideally you should keep your website on both locations for almost 24 hrs and switch to the new IP address. This way your site would see no effect whatsoever due to changes in the IP address.

Written by: E2 Solutions, Category: search engine optimization