29
Oct

Facebook Friendship Pages – Facebook turns sensitive

Say hello to the brand new Friendship Pages on Facebook. They are exactly as they sound like. Social media is taking a new turn with Facebook coming up with its Friendship pages. A little more elaboration on the same would tell you that these Facebook Friendship pages integrate the absolutely everything commonly related to two friends on facebook. This can be in the form of:-

  • Wall posts
  • Photos which need to be tagged so as to pull them to the Friendship page
  • The common events attended by two friends

This is certainly a great way to showcase (show off) the bond between two friends which has been shared on Facebook. This show of common activity is another step forward for Facebook after the Groups feature rolled out recently on the social networking website. Facebook in a way is trying to bring out the more sentimental side of social networking as the Friendship Pages do bring out the humane side of things and helping friends feel nostalgic everytime they peep into these pages after years.

How wonderful would be to look back on all the crazy conversations that these friends had at one point in time. Truly amazing.

So where can you find these friend pages on Facebook?

  • Look under the Display picture on profile of your friend, the friend pages would be accessible from there.
  • The wall-posts and stories too would provide you with the link to these pages.

There is the option of providing access/permission to others to view these pages, therefore further giving the required security to these pages. Although the announced date of launch of the Facebook Friendship Pages is today, but as always,. they would be rolled out gradually.

Written by: E2 Solutions, Category: Social Media
19
Oct

Now Play with Caution on Facebook – You definitely aren’t safe!

Be very careful when you go clicking all over Facebook. Facebook, as well all know is a bedrock of tons of applications that make sure that you spend as much time as possible on the website, a boon for Social media for sure. These applications are catchy, interesting, engaging and completely viral. But the next time you Grant Access to one of these applications to access your basic information (your profile, your friends list, your wall etc) make sure you won’t be handing your private info directly into the hands of the marketers, who sooner than later would surely bombard you with promotion schemes and even sell your profile information to others!

The latest Privacy concerns to hit Facebook come from the same place. One of the most popular games on Facebook, Farmville did just that. It was recently accused of improperly sharing identifying information about users with advertisers and Web tracking companies.

Now that’s a grave privacy risk that had previously led thousands of users to Quit Facebook and with these allegations being confirmed as facts by Facebook itself, we surely see a user backlash in the very near future. It’s about time the Facebook pulled up its socks and went for broke in terms of providing atleast user satisfaction in privacy.

Written by: E2 Solutions, Category: Social Media
15
Oct

The Awesome new Extension for Google Chrome

The all new Highlight Search extension is definitely a great new extension added to the Chrome web browser by Google. The new feature lets you search for the highlighted text on a page by bringing in a magnifying glass right below the highlighted text. In very simple words, this cool new extension lets you search for keywords much more quickly and easily.

By either clicking on the icon or the keywords itself, search-box with Autocomplete enabled appears for you to search quickly and easily. A tiny Google Search overlay box with that word would appear once the word is highlighted and the word would already be there in the search box.
Along with this, an auto-suggest drop-down would also be populated just in case you’re looking for something related.

What this does to search engine optimization (SEO) or search engine marketing in general is yet to be seen though.

With 11,641 users already, the extension is getting downloaded at the rate of knots!

Written by: E2 Solutions, Category: Search Engine Marketing
07
Oct

The New Preview Feature in Google Search Results

That’s right! Google is publicly testing the new Preview feature for their search results and it works like a dream, atleast for the user. For the Pay per click professionals out there, mmm.. not so much. Well we won’t mince our words here and say that from a user perspective, the preview feature is amazing. It gives you a big and clear view of the website/landing page if you hover over the magnifying glass located alo0ngside the search result. The better part of this feature is that Google even highlights the part of the page which contains the text you have searched for.

The feature, as thought previously, would’ve required an extension to be installed, before making it functional to a user. But after re-checking, the feature is working smoothly for users who don’t have the said extension installed. Great news for search engine optimization then? Err.. not so much we guess!

What may get the PPC experts wound up is the fact that the preview results would literally eclipse the paid search results displayed on the right-hand-side of the screen. Also there might be a situation when websites might start experiencing a drop in the click-through rates. SO it’s about time that the websites got their house in order. The design of your website might attract or repel your future customer, even before he/she visits your website.

Written by: E2 Solutions, Category: search engine optimization
05
Oct

Google Webmaster New Feature – Percentage Change of Search Queries

Google Webmasters adds new feature to its reporting tool – Percentage Change in the Search Queries section.

Google webmasters has introduced a great new tool that lets you keep a track of the percentage change occurring in the Page impressions, Total number of clicks, the click through rate and average position change for a particular keyword at given period of time.

The new feature certainly makes life a lot easier for the webmasters and SEO professionals out there because the introduction of a percentage change feature would provide the following benefits:-

  • Easier to keep track of the changes taking place in the above mentioned variables.
  • Tracking the changes occurring over a defined period of time is a lot easier.
  • It is a great tool for preparing effective reports for the SEOs.

This new feature has been introduced in the Search Queries column wherein you can watch the periodical (option provided) changes in the impressions or CTR or average position change for a keyword.

Written by: E2 Solutions, Category: search engine optimization