02
Jun

Google Panda 4.0: Tips to Make the Most of Such Updates

Google Panda

Google has rolled out a release of the Google Panda algorithm, labeled Panda 4.0. How will it affect your website ranking?

The 24th iteration of the Google Panda algorithm has been rolled out. Dubbed as Panda 4.0, this spam-fighting update will make sure that only high quality websites are displayed on the top of SERPs (search engine result pages). This also means that many websites will be hit and many previously hit websites will escape unscathed and (hopefully) regain some part of their previous rankings.
For Panda, as all webmasters probably know already, the top priority is website quality. This includes the content on the website, the design and usability of the website, and the links on it. Here are a few ways how you can escape penalty, or revive your website if it has been hit before.

Content is Still King

No matter how many updates are rolled out and changes are made by Google, this will always be the only constant. Content includes the text, images, videos, infographics, diagrams, banners, advertisements, and just about every audio-visual element that your website contains. Every piece of content should make sense, and anything that is not needed should not be there. The content should be engaging, informative, educational, interactive, or all of these. Good quality content will earn you a better ranking and more respect in Google’s (and the world’s) eyes.

Design is Still Queen

Content and design go hand in hand, and compliment each other all along the way. Good content without good design is incomplete and ineffective, and vice versa. The design, layout and colors of the website should be coherent and come out well. You should pay meticulous attention to the link placement throughout the website and do it in a way that it makes browsing and navigation easier and more user friendly.

Social Media will Play a Lead Role

Google is well-known to be preferential towards big brands, or brands that appear as big brands, and we don’t blame their masterminds for this. After all, good branding develops a feeling of trust and users like to see websites they trust and are familiar with in search engine rankings. Therefore, it is very essential to make your website appear as if it belongs to a big brand. The surest way to do this is by strengthening your company’s social media portfolio. This can be done by regular, engaging and interactive posting to social media platforms and social networking websites like Facebook, Twitter, LinkedIn, Pinterest, Google+ and YouTube.

Links are all About Relevance

NEVER have links on your website that don’t make sense. If you are a business that deals in auto parts, your website should not have a link of a website that sells mobile phones unless, of course, the two companies belong to the same conglomerate. It is irrelevant and plain embarrassing. Since PageRank is almost dead, link relevance determines authority to quite an extent now. Having links just for the sake of external link building and mutual symbiosis will result in the website looking spammy and a part of a paid link network.

Guest Blogs Help, When Done Correctly

Guest blogging is a great tool to establish authority and thought leadership in your industry. But it must be executed correctly in order to be fruitful. This means that every blog should be useful to the readers and relevant to your industry niche. Also, don’t flood your website with guest posts. One or two blogs a week are ideal, and would suffice to keep your website in the limelight. You should also keep the blog conversational and focused on recent developments in your industry.

Google+ Establishes Your Authority

Since Google has introduced Authorship, it has become a key factor in determining authority on the internet. Linking Google Authorship to your Google+ account and then regularly posting original, informative, and in-depth content allows you to genuinely portray yourself as a thought leader of your industry. It is also an informal copyright that you gain for your original content. The number of +1’s on your account are basically social signals that tell Google how popular your website is. And although Google’s head of search spam Matt Cutts has denied any direct correlation between +1’s and your website’s ranking, many webmasters and leading SEO-related websites strongly believe that there already is one or will be in near future.

Follow the above tips to stay on top of your SEO game in the face of this latest Panda 4.0 release, and every such forthcoming release. However, you should not merely take these as ways to escape penalty, but as methods that leverage your SEO efforts in the long term. An update lasts for a few days, weeks, or months. A sound SEO policy based on the foundations of long term optimization will help you for years. It will never hurt to have an SEO strategy that remains true to the basics but is also flexible to respond to changes in real time.

30
Apr

HOW TO: Get Popular on Social Media Websites (For Businesses)

Here are 10 ways to help businesses make the most out of their digital marketing and social media strategy.

In the world of the internet, there is no mantra for success. Some people just bump into success, while others try all their lives with what they think are the best of ideas and do not get what they’re looking for. A lot of this also depends on how they define the “success” of their digital marketing and social media presence. For some, mere engagement is a success story. For the others, it is a complete waste off time and money if their social platforms do not fetch them direct leads, conversions, or even revenue!

Having said that, there do exist some tried and tested ways which, if followed religiously, are sure to pay dividends and make your business the social media star. This applies to all the digital platforms like Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, and all the other websites which has a good presence of your target group.

Think and Create

Think different. Thinking on the same lines as a million other companies is not going to help your cause one bit. You have to strive, at all times, to be different and not have a “me too” presence everywhere. You have to think of something that immediately attract people and drive participation and engagement. Remember what Mr. Shiv Khera quoted: “Winners don’t do different things, they do thing differently.”

Once you have your mind clear and filled with fresh ideas, you are ready to move to the next step. Create a goal first. Create a plan after that. Creating a goal will help you work actively towards it, and keep you on track.

Allocate and Centralize

As with almost everything that’s fruitful, social media marketing needs investment. That includes investment of time and effort. Allocate a budget for everything. Allocate personnel for it. Then hire a good digital media agency that understands your needs well. Remember, you should not think of the money spent on social activities as money dumped in the bin. It is an investment for the present and future of the company that will pay for itself many times over in terms of engagement, goodwill, and sales. You also need to centralize all your marketing strategies. The thin line between digital marketing and conventional marketing is fast blurring, and is expected to disappear very soon. You need to consolidate both the efforts and make the two marketing strategies go hand in hand, and aid each other, rather than competing against one another and resulting in cannibalism.

Give and Build

Social media acts differently. Here, you need to give more than you take. You need to build relationships, build a reputation and then maintain it constantly in order to increase engagement. Your customers are not fools, they’re your most valuable assets. They understand each and every move of yours, and they’ll only buy from you again and again or maintain their loyalty on social media pages when they discover integrity in your brand. If you’re creating a social presence to just “sell” there as well and create another sales channels, don’t. You’ll do your brand more harm then good. Social media is all about sharing, not selling.

Monitor and Rediscover

You need to constantly monitor your progress in order to know where you’re going. This goes a long way in determining whether you’re on the right path or not. Your strategies should be very dynamic and flexible. There is no room for idealism on the internet, and you must be ready to change the strategy whenever it’s not working. Based on the monitoring, find out what’s working and what’s not.

Measure and Repeat

Measure the return on investment (ROI) from time to time and, as mentioned earlier, stay flexible. You may have to change the plan when the current one is not working. Whenever you sense that a process is fruitful, repeat it again and again. It’s all bout perseverance.

Above all, be patient. Good things take time. Even in this fast and connected world, success takes time to be achieved. Remember the golden words of the great Warren Buffett himself, “No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant.” Keep working and always have faith in your strategy, your team, your investment. One day, for sure, it will pay its dividends.

27
Feb

Whats’app’ Facebook?

Facebook’s $19 billion deal last week, made it to the headlines of almost every leading daily across the globe. The news took the world by surprise but apparently, negotiations had been on for over two years, between the social media giant and the smartphone messaging major.

But here’s the befuddling question for most, “why is a free messaging app worth $19 billion?” Zuckerberg’s reply was simple. Whatsapp is a rare mass market service with over a billion users, making it “very valuable” and that the acquisition is in line with his vision to make the world more open and connected. When Facebook came out with its Initial Public Offering in May 2012, it had a strong mobile user base but no mobile advertising revenues, due to its failure to monetise those resources. The acquisition of Whatsapp is a step towards repairing that strategy, with Facebook already having a cushion of 1.2 billion users. Another lure for Facebook to shell out $19 billion was to tap into your smartphone address books. The data is immense and whatsapp’s 450 million users proved that in age of technologival advancements, private, one on one communication is not yet passe and here to stay. Facebook itself tried to invent and re-invent its own messaging applications, but was not successful in catching the customers’ eye like few of the other start ups. This stunning acquisition takes care of it quite smartly.

Whatsapp’s monetisation potential is probably what Zuckerberg was after, given its half a billion and growing users. With this single masterstroke, Facebook has managed to grab 18.4 percent of the mobile publicity market. Of the billion Facebook users, 75% access the social media site from their smartphones. With those staggering statistics, $19 billion does seem to be a resonable number, though the results will tell the final story. As things stand today, the colossal amount of the acquisition reaffirms the impact of private messaging. For parting thoughts, where does this leave the ‘good old SMS’?

Written by: E2 Solutions, Category: Social Media,Tech-Trends
29
Jan

Prepare you Campaigns for Valentine’s Day

Cupid’s favourite day is one of the biggest single business day for Ecommerce!

The next big online shopping season is upon us. Whether you’re an online jewellery seller, a chocolate retailer or flower shop willing to take advantage of this once a year event, make sure you get your customers hooked with “Love at First Search”.

Already we’re seeing Google searches related to Valentine’s Day increase 35% compared to last year. Here’s is some advice to help you maximize your return on investment (ROI) on your AdWords campaigns around Valentine’s Day.

1.) Timing matters

90% of gifts are purchased within 3 weeks of Valentine’s Day. Even further, half of all gifts are purchased within the week before Valentine’s Day. So, keep a tab on your budgets around the shopping season and make sure your campaign is live and users find you when they’re searching.

2.) Go mobile – your customers already have

Customers use Smartphone differently than their PCs or tablets.  Smartphone customers are often close to a point of purchase in search of deals, and doing price comparisons. So, start a mobile marketing campaign this valentine’s day.

3.) Don’t miss the shopping season by running into billing issues

Make sure your payment gateway is in place to handle the transactions around the peak shopping season. Sometimes the large volume of transactions result in billing issues, and lost opportunity for the advertiser.

Now go woo your customers with your sweetest Valentine’s Day ad campaign yet.  Happy selling!

21
Oct

Access SEO Data Directly with Your Google Analytics Account

To endow web users with useful and state-of-the-art products and services, Google is always aboard implementing changes in the existing products. The recent addition to the list of updates carried out by Google is the integration of Google Webmasters Tool data and Google Analytics. Earlier in June, Google conducted a pilot program to review this feature and it surfaced as a great hit amongst webmasters, web owners and leading SEO companies. In response to this heartily welcome received, this feature is available to all the webmasters, website owners and SEO companies, for efficient and advanced tracking of websites’ performance.

How to Link Google Webmasters Tool & Google Analytics

Now, before you can avail this latest update introduced by Google, it is required to link the existing accounts at Google Webmasters Tool and Google Analytics. Associating the two accounts is straightforward and it can be accomplished after performing the following steps.

  1. Open Webmaster Tools Account.
  2. Select the website you want to manage and click on ‘Manage site’ written against the site selected.
  3. Dropdown Menu opens. Click on Google Analytics property.
  4. Now, select the web property to be associated with the chosen site.
  5. Hit Save & both the accounts are linked now.

What Happens on Linking Google Webmasters Tool & Google Analytics

People who were lucky enough to participate in the pilot program might be familiar with the results of the integration of these Google products but a large number of individuals are still unaware of it. Here are mentioned the results of linking Webmasters Tool & Analytics accounts:

1. Webmasters Tool Data in Analytics Report

With linked accounts, the SEO data (from webmasters tool) can be accessed in Google Analytics report, which ultimately helps SEOs as they get all the details at one place.  To locate the search engine optimization data through your Analytics account, follow the below-mentioned steps:

*  Open the Analytics Report Dashboard of the desired website (New Interface).

*  Click on the tab – Traffic Sources (On Left sidebar).

*  Click on Search Engine Optimization option & view detailed information on queries, landing pages and geographical summary.

2. Access Google Analytics from Webmasters Tool Account

Similarly, you can get access to the information in Google Analytics account directly from Webmasters tool without requiring any separate login. By clicking on links such as ‘Sitelinks’, ‘Search Queries’ and ‘Links to your site’ from Webmasters tool, the user is redirected to his Google Analytics account.

This integration between Webmasters Tool and Google Analytics has definitely made webmasters, website owners and even leading SEO companies smile. With the launch of this feature, all the details regarding the performance of the website can be accessed in one place. A single access to both the accounts not just saves time but also assists in keeping the information in an organized manner. For readers who are new to the world of SEO, learning about other recent updates in Google Analytics would help in understanding your website in a better way.

Written by: E2 Solutions, Category: search engine optimization