Social Media Marketing Spicing up the Internet – Old Spice Way

116,281,366. This is the number of times the Old Spice channel videos have been viewed so far with 146,098 subscribers. A jaw-dropping number capable of creating another Tom Cruise jumping-on-the-couch-moment for the company. The viral campaign for the men’s cologne brand has been a runaway success so far owing to its catchy and funny videos which revolve around the actor Isaiah Mustafa, who portrays the image of the alpha male, someone what every man aspires to be. For the marketing agency Wieden + Kennedy, it was a job well done as it created an immense hype around a brand that was till now, struggling to compete in the shark waters of the men’s cosmetics industry. [...]

Written by: E2 Solutions, Category: Viral marketing