HOW TO: Get Popular on Social Media Websites (For Businesses)

Here are 10 ways to help businesses make the most out of their digital marketing and social media strategy.

In the world of the internet, there is no mantra for success. Some people just bump into success, while others try all their lives with what they think are the best of ideas and do not get what they’re looking for. A lot of this also depends on how they define the “success” of their digital marketing and social media presence. For some, mere engagement is a success story. For the others, it is a complete waste off time and money if their social platforms do not fetch them direct leads, conversions, or even revenue!

Having said that, there do exist some tried and tested ways which, if followed religiously, are sure to pay dividends and make your business the social media star. This applies to all the digital platforms like Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, and all the other websites which has a good presence of your target group.

Think and Create

Think different. Thinking on the same lines as a million other companies is not going to help your cause one bit. You have to strive, at all times, to be different and not have a “me too” presence everywhere. You have to think of something that immediately attract people and drive participation and engagement. Remember what Mr. Shiv Khera quoted: “Winners don’t do different things, they do thing differently.”

Once you have your mind clear and filled with fresh ideas, you are ready to move to the next step. Create a goal first. Create a plan after that. Creating a goal will help you work actively towards it, and keep you on track.

Allocate and Centralize

As with almost everything that’s fruitful, social media marketing needs investment. That includes investment of time and effort. Allocate a budget for everything. Allocate personnel for it. Then hire a good digital media agency that understands your needs well. Remember, you should not think of the money spent on social activities as money dumped in the bin. It is an investment for the present and future of the company that will pay for itself many times over in terms of engagement, goodwill, and sales. You also need to centralize all your marketing strategies. The thin line between digital marketing and conventional marketing is fast blurring, and is expected to disappear very soon. You need to consolidate both the efforts and make the two marketing strategies go hand in hand, and aid each other, rather than competing against one another and resulting in cannibalism.

Give and Build

Social media acts differently. Here, you need to give more than you take. You need to build relationships, build a reputation and then maintain it constantly in order to increase engagement. Your customers are not fools, they’re your most valuable assets. They understand each and every move of yours, and they’ll only buy from you again and again or maintain their loyalty on social media pages when they discover integrity in your brand. If you’re creating a social presence to just “sell” there as well and create another sales channels, don’t. You’ll do your brand more harm then good. Social media is all about sharing, not selling.

Monitor and Rediscover

You need to constantly monitor your progress in order to know where you’re going. This goes a long way in determining whether you’re on the right path or not. Your strategies should be very dynamic and flexible. There is no room for idealism on the internet, and you must be ready to change the strategy whenever it’s not working. Based on the monitoring, find out what’s working and what’s not.

Measure and Repeat

Measure the return on investment (ROI) from time to time and, as mentioned earlier, stay flexible. You may have to change the plan when the current one is not working. Whenever you sense that a process is fruitful, repeat it again and again. It’s all bout perseverance.

Above all, be patient. Good things take time. Even in this fast and connected world, success takes time to be achieved. Remember the golden words of the great Warren Buffett himself, “No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant.” Keep working and always have faith in your strategy, your team, your investment. One day, for sure, it will pay its dividends.


Case Study – Gap’s Social Media Viral Campaign

The retail sector may be keeping an eye on Gap with its Australian store just two days old, but the denim giant is turning heads overseas by managing to record $US11 million in sales in one day from a viral coupon offer through collective selling site Groupon.

The offer is an example of how a well-constructed social media marketing campaign can not only benefit a company’s reputation but deliver them a solid financial return for a relatively cheap investment.

“I think this is a perfect example of how social media should be considered part of the broader marketing strategy,” chief executive of reputation management firm SR7, James Griffin says.

For more – Read on

Written by: E2 Solutions, Category: Viral marketing

Fact for Thought – Is Facebook worth $33 billion?

Over 500 million users and an atmosphere of the global social networking circle, Facebook might be worth a whopping $33 billion! In a report published in the Financial Times, the tongues have started wagging again, speculating the estimating the worth of Facebook.  Yahoo, which has recorded no growth, has a valuation of $18 billion and the somewhat plateauing eBay comes in at $30 billion, therefore it could be the possible rationale behind the amazonic valuation of Facebook. The best part for the company is that it is still growing! But until Facebook goes public, most probably in 2012, the exact figures cannot be known.

Full story at Daily Finance

Written by: E2 Solutions, Category: Viral marketing

WHY haven’t You seen it yet? “Old Spice Guy” Ad Wins an Emmy

Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial.

The spot starred former NFL wide receiver Isaiah Mustafa as the Old Spice Guy, a character now well-known in pop culture thanks to the TV ads and a highly successful social media campaigns.

Written by: E2 Solutions, Category: Viral marketing

How to Disable Facebook Places on your Fb Account!- A Must Know

The Facebook Places security options are set to “Friends Only” by default, but you can opt out of the service altogether. To do so follow these simple instructions:

1. Go to your Facebook account’s “Privacy Settings.”
2. Click “Customize settings” in the “Sharing on Facebook” section.
3. Under “Things I share” click the option box next to “Include me in ‘People Here Now’ after I check in.” You have now disabled this feature.

The image below is what your settings should look like once you have completed these steps.

Another Places feature may allow friends to share your location — even if you are not currently there and even if you have already disabled self-check-in. Friends using Places can check you in or “tag” you at a certain place.

NOTE# - If you’re checked-in by yourself or by a friend, your presence at the location is visible to anyone that either you or your friend allows, based on your friend’s and your privacy settings. Your name will show up on the location’s Places page, if there is one, so everyone at the location can see that you’re there. If you are tagged by a friend, your presence at the location is seen by your friends or whoever they allow to see their posts, subject to their (not your) privacy settings.

You must approve a check-in request, but you are only given two options: “Yes” and “Not Now.”

Again, there is an easy way to disable this feature:

1. Go to your Facebook account’s “Privacy Settings.”
2. Click “Customize settings” in the “Sharing on Facebook” section.
3. Under “Things others share,” locate the option “Friends can check me into Places.”
4. Select “Disable” from the list of options. You have now disabled this feature.

The image below is what your settings should look like once you have completed these steps.

NOTE# – Special restrictions apply to Facebook users who are under 18.

Written by: E2 Solutions, Category: Viral marketing