10
Aug

Social Media Marketing Spicing up the Internet – Old Spice Way

116,281,366. This is the number of times the Old Spice channel videos have been viewed so far with 146,098 subscribers. A jaw-dropping number capable of creating another Tom Cruise jumping-on-the-couch-moment for the company. The viral campaign for the men’s cologne brand has been a runaway success so far owing to its catchy and funny videos which revolve around the actor Isaiah Mustafa, who portrays the image of the alpha male, someone what every man aspires to be. For the marketing agency Wieden + Kennedy, it was a job well done as it created an immense hype around a brand that was till now, struggling to compete in the shark waters of the men’s cosmetics industry. [...]

Written by: E2 Solutions, Category: Viral marketing
20
Jul

Digit-ALL Marketing is Here to Stay

To the victor belong the spoils. Now that the world cup has become a part of the sporting and television history with viewership reaching astronomical figures and ad spends reaching maddening heights. Brands all over the world strutted their stuff with every medium they could get their hands on. Television ads featuring the top football players from all over the globe put their best foot forward trying to beat off the competition. Nike and Adidas headed this race with both the sports brands spending heavily on their promotions. Nike, even though not an official sponsor of the World Cup was the biggest gainer with its mammoth 3minute “Write the Future” ad campaign. A study by Nielsen found that Nike created a significantly bigger “online buzz,” a study based on an analysis of blogs, message boards and social networking websites. And, it was best associated with the World Cup than any other brand. Even though Adidas was “on paper”, the official sponsor, but it came a distant second in the race to get the max out of the ‘once-in-a-four-year’ football extravaganza. [...]

Written by: E2 Solutions, Category: Internet Marketing
15
Jan

Social Media Trends that will drive 2010

2009 saw exponential growth in 2009. According to various surveys, Twitter alone grew 1,382% year –over-year in February registering more than 7 million users each month. Facebook outspaces Myspace. David Armano of HarvardBusiness.org in his predictions for the year ahead hits the nail on the head.

Here is a synopsis of the trends predicted for Social Media in 2010:

Corporations look to scale:

Big organizations have done t all in year 2009. They have experimented with social media marketing & supported one-oofs, now is the time to become much more pragmatic in approach. Programs & Campaigns would be designed strategically. Best buy’s Twelforce is a great example of how Twitter is used as customer support application.

Social Media becomes less social:

New Privacy Settings like “Hide” option in Facebook has become very common. Not everyone can fit into the group r listings in Twitter making the networks in general appearing making network more exclusive. May be the case is not making it less social but it might seem that way as we all come to terms to get value outta our networks.

Social Business becomes a serious play

It’s interesting to see how small/large corporations move much heavily into entertainment. A new network like “Foursquare” are touted for the focus on making networked activity local and mobile. Its game like quality is making it the buzz of town.

Your company will have a social media policy (and it might actually be enforced)

A corporate social media policy would be a must. Integrating social media to help the brand would not be a bad idea after all!

Mobile becoming Social Media lifelines

Companies banning social media access would see employees stepping out & jumping on their smart apps for a social media break.

Sharing no longer means ‘emails’

The user behavior has changed. Sharing via emails has deceased a lot over last year. Or at least I haven’t noticed emails with funny videos floating and jamming my email box. This is often seen on Twitter or Facebook.

Written by: E2 Solutions, Category: Internet Marketing
04
Jan

Internet Marketing

Internet marketing or the online marketing is the contemporary concept of marketing your product or services in Internet, as Internet provides a major virtual market. Internet marketing is all about traffic, page rank, hits and visitors. If your website records less visitors then your marketing need to be enhanced. If your website has fewer pages per view then it shows that the user is not interested in your website. Major search engines like Google have a page rank system where the websites are ranked according to their popularity and other factors. Websites get a rank from 1 to 10. Remember if your website ranks 3 and your competitor acquired page rank of 4 then the difference between you and your competitor can be as many as thousand visitors.

Rules for Internet marketing

Internet marketing like any other marketing requires diligence and market knowledge. But here in Internet you need to put your focus on the website. This is your prime tool for your whole marketing venture. Craft an infallible website which is appealing and is able to represent your enterprise. Following are few tools which help you to strengthen your Internet marketing.

  • Design

Be specific while designing your website, as this is the single tool which can appeal or distract visitors. Make sure your website is user friendly and gives enough information about your company.

  • Keywords

Keywords are the most important factor for any website. Your users search you through these keywords. Keywords differentiate you from your competitors. If you have enough related keywords then you increase your chance for a high ranking.

  • Site Map

Site map is essential for your website. This makes your user easy to navigate and link your website. In Internet marketing you need to be user friendly, and then only you can attract maximum visitors.

  • Content

Content provide the required information about your products or services. It’s the easiest way to accommodate all your relevant and important keywords. Your content should be keyword rich so that your search engine page rank (SEPR) can increase. A higher page rank means higher popularity and maximum visitors.

  • Articles

Articles play a vital role in Internet marketing. You can have your product or service information in articles. These articles can have all the important keywords. Many users look for information in these articles. The more your site is searched by keywords more visitors you are likely to get.

Search Engine Strategy

Search engine optimization is the magic wand of your Internet marketing strategy. If you have an optimized webpage then you can record maximum number of visitors. The search engine optimization strategy should be well conducted and planned. Though SEO strategies can be similar to your Internet marketing tools but there are few more factors which affect your search engine optimization. Here are few factors which can enhance your SEO strategy.

  • Informative Page Layout

For better search engine optimization, you should have an informative page layout. Have all the relevant information in your website with specific links and text.

  • Keyword Rich Content

Your content should well accommodate your keywords. It should be informative and brief. Remember your content has the power to lure visitors.

  • Link Development

Link development is the prime factor for search engine optimization. In link development you exchange links with relevant websites. Your website links should be exchanged with related web links.

  • Anchor Text

It is the text written for your links. Anchor text should also have your keywords. Search engines recognize your links through these anchor text.

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Written by: E2 Solutions, Category: Internet Marketing