Case Study – Gap’s Social Media Viral Campaign

The retail sector may be keeping an eye on Gap with its Australian store just two days old, but the denim giant is turning heads overseas by managing to record $US11 million in sales in one day from a viral coupon offer through collective selling site Groupon.

The offer is an example of how a well-constructed social media marketing campaign can not only benefit a company’s reputation but deliver them a solid financial return for a relatively cheap investment.

“I think this is a perfect example of how social media should be considered part of the broader marketing strategy,” chief executive of reputation management firm SR7, James Griffin says.

For more – Read on

Written by: E2 Solutions, Category: Viral marketing

Fact for Thought – Is Facebook worth $33 billion?

Over 500 million users and an atmosphere of the global social networking circle, Facebook might be worth a whopping $33 billion! In a report published in the Financial Times, the tongues have started wagging again, speculating the estimating the worth of Facebook.  Yahoo, which has recorded no growth, has a valuation of $18 billion and the somewhat plateauing eBay comes in at $30 billion, therefore it could be the possible rationale behind the amazonic valuation of Facebook. The best part for the company is that it is still growing! But until Facebook goes public, most probably in 2012, the exact figures cannot be known.

Full story at Daily Finance

Written by: E2 Solutions, Category: Viral marketing

WHY haven’t You seen it yet? “Old Spice Guy” Ad Wins an Emmy

Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial.

The spot starred former NFL wide receiver Isaiah Mustafa as the Old Spice Guy, a character now well-known in pop culture thanks to the TV ads and a highly successful social media campaigns.

Written by: E2 Solutions, Category: Viral marketing

How to Disable Facebook Places on your Fb Account!- A Must Know

The Facebook Places security options are set to “Friends Only” by default, but you can opt out of the service altogether. To do so follow these simple instructions:

1. Go to your Facebook account’s “Privacy Settings.”
2. Click “Customize settings” in the “Sharing on Facebook” section.
3. Under “Things I share” click the option box next to “Include me in ‘People Here Now’ after I check in.” You have now disabled this feature.

The image below is what your settings should look like once you have completed these steps.

Another Places feature may allow friends to share your location — even if you are not currently there and even if you have already disabled self-check-in. Friends using Places can check you in or “tag” you at a certain place.

NOTE# - If you’re checked-in by yourself or by a friend, your presence at the location is visible to anyone that either you or your friend allows, based on your friend’s and your privacy settings. Your name will show up on the location’s Places page, if there is one, so everyone at the location can see that you’re there. If you are tagged by a friend, your presence at the location is seen by your friends or whoever they allow to see their posts, subject to their (not your) privacy settings.

You must approve a check-in request, but you are only given two options: “Yes” and “Not Now.”

Again, there is an easy way to disable this feature:

1. Go to your Facebook account’s “Privacy Settings.”
2. Click “Customize settings” in the “Sharing on Facebook” section.
3. Under “Things others share,” locate the option “Friends can check me into Places.”
4. Select “Disable” from the list of options. You have now disabled this feature.

The image below is what your settings should look like once you have completed these steps.

NOTE# – Special restrictions apply to Facebook users who are under 18.

Written by: E2 Solutions, Category: Viral marketing

What would differentiate you from the E-mail Marketing spam?

Customer retention remains one of the toughest tasks in online business activity. The vicious circle of attracting a visitor, converting him/her into a customer and then making sure that the customer revisits your e-commerce website, is a tricky business. One may think that the task of the marketer is done once the prospective visitor is converted into a customer. But that is just the beginning. Once you are through with the initial sales phase, comes the phase when you have to give the customers solid reasons to return back to your website for repeat purchases. Customer loyalty is a hard thing to get, and it becomes even harder online.

Of the various ways which are used to get that customer back to your website, E-mail marketing is one of the most used and also the most looked-down-upon methods of e-mail marketing. E-mails that are sent out to market any product or a service or a brand are normally trashed or tagged as spam either by the e-mail service provider or by the user itself. If you are not providing the customers with the information which they need, in the way which they desire, then your e-mail marketing campaign is destined to be doomed. You may even face the paradox of a customer switching to another brand even if your brand is far better or is cheaper. E-mail marketing might just be the difference between the two.

Now how would you go about planning this e-mail marketing campaign, without landing up in the spam folder of your customer e-mail? There are certain hugely important strategies that need to be put into place before sending that all important e-mail. But let us start from the basics:-

Building a Qualified Customer Email List

If you’re not doing this, then you probably shouldn’t even be in the business of selling. Maintaining a customer database is as basic as it gets. For all the customers you get, always make sure that an online database is maintained so that the customer can be mailed directly from the company’s website. This would certainly save time and resources wherein the company would not have to send the mails to everyone, but only the specific targeted customer. This also gives a high probability of getting a customer response to the mail.

Newsletters – Daily/Weekly/Monthly

Information is the key in the increasingly cluttered world of internet. Useful information is hard to come by and search results sometimes do little justice to the time and effort spent at obtaining them. Therefore when it comes to e-mail marketing, information remains the most important point of consideration. Where most companies often stumble is that they take these mails as an advertising campaign where they try to put up a great show without any substance. This is a strict dislike when it comes to users who hate getting useless e-mails which are of no value to them. Instead the marketer should go in for a information-based approach in which the main aim of the marketer is to inform the customers about the offerings of the company or about the industry in general; anything that adds to the knowledge of the customers will be surely welcomed. In between all this the marketer should not forget that hard-selling in such newsletters should be done in a very subtle manner.

As far as the content of the online newsletters or e-mails goes, one should keep the following things in mind:-

  • Keep the content restricted to relevancy and do-not over-write
  • Include relevant links that direct the customer back to your website.
  • Advertise to create the best possible impact
  • The angle of Search engine optimization(SEO) too should be kept in mind as the images too need to be tagged (ALT tag)
  • Image tagging also helps in identifying the content of the image in-case the browser does not display the image.

The nature of online marketing is such that Price has become secondary and customer experience and response along with a great after-sales support have gained prime importance.

Follow-up Mails

The first learning of Sales is the Follow-up call. A customer needs to be reminded that the company is concerned about the customer and values his/her decision to trust in the company. The e-mails can thus also be used for conducting surveys, in which the customers can be asked about their review about a product or a service or about their expectations with the company or just their experience with the company. This whole process is vital to keep the business alive as they not only provide valuable information about the customers but are also capable of generating new leads for the company.

Customer loyalty creation is the be-all end-all of any brand in the world. E-mail marketing is just one of the several great solutions available on the internet to bring about a successful e-commerce business.

Written by: E2 Solutions, Category: Internet Marketing