Internet Censorship – The new move ?

“Information-Superhighway”, this is what the internet was termed as in its earlier stages, with an aim to provide fast and limitless access to data. For many, this is what surfing the web is like, but for others this web of information has dead-ends in the form of Internet censorship.

Internet censorship which fueled from the intention to protect children from unsuitable content to bureaucratic and authoritarian interventions to curb a nation’s access to information. Personal perception or public benefit, no matter what the reasons are, the end result of blocked access to web pages remains the same.
Internet censorship can’t be classified as a parental tool or governmental instrument to restrict specific information on the web through freely available software in the consumer market which can put a full-stop on the information access through certain websites. While most people know the software as Web filters, censorship opponents call it censorware.

India is not far behind when it comes to internet policing, with 255 instances of India asking for internet content censorship.

According to Google Inc, a total of 1000 demands were received from governments around the world to take down YouTube videos and search listings and Google complied with them more than half the time
In its transparency report, Google stated objections from India on 133 YouTube videos, stating reasons of national security and defamation, besides banning 26 web searches and 49 blogs. A recent move made by the Indian government of banning certain websites was reported which was later revoked.

Written by: E2 Solutions, Category: Internet Marketing

Content with your Content?

There has been a considerable rise in social, local and personalized search and the old thought process that ‘content is king’ is changing. The content farming as it is called by Google focuses the unified perspective of content as a feasible SEO strategy.
Content is Evolving:-

When it comes to creating content, online marketers become digital conversationalist. Brands that focus their energies on SEO to create conceited content that may appeal to the brand, may miss the intention of pushing the brand to the audience. Rethinking and re-engineering the engagement process beyond the boundaries of likes, shares or tweets gained. While these aspects do have value, but driving the content strategy from a different angle helps.

The different angle:-

Your target market has its own make-ups. The catch lies in creating an appeal without saying a word about yourself. Understanding what peaks the interest of your customers helps you step out of the box to create a meaningful customer experience that is relevant and memorable.

Understanding your customer’s need:-

Relevant content creation lays down the path to create a connection between the brand and its customers. The only way to drive real customer engagement is to let go of what you’d like your customer to do for you and embrace what you can do for your customer.

Written by: E2 Solutions, Category: Internet Marketing

Everything’s fair in Brand War !

“Today, marketing is about having a meaningful conversation with the customer – at a time and place of their choice

While Print and Television advertising remain the favourite modes, new concepts and innovative techniques of advertising and brand promotion are now dominating the industry, and if you’re still underestimating the power of social media advertising ? You need to read on.

Social Media Advertising

Is your brand socially active?

Social media has become a pulpit that amplifies communication for organizations, increases brand awareness and often improves customer service. It serves as an economical way to implement marketing campaigns.

What it does for you and your brand?

This form of word-of- mouth marketing and advertising focuses its efforts to create content that attracts attention and inspires readers to share it with their social networks. This corporate communication amplifies the echo of the message as it spreads from one user to the other and appears to come from a trusted, third-party source, as opposed to the brand or company itself.  Social networking websites fosters individuals to interact and build relationships with one another. So, when products or companies join those sites, people can interact with the product or company and hence increasing publicity through editorial influence.

What it does for the consumer?

Followers and potential customers feel a sense of loyalty on social networks as it is a two way communication channel. Target audience can be chosen and concentrated very precisely as social networks provide the users an option of whom to follow.

As Social networking sites work on the principle of word-of-mouth, they can viral market a brand by enabling individual followers to tweet or post their comments on the product being promoted. This process accredits all of the user’s connections to see the message, conceding it to reach more people.

Who made it BIG?

Flipkart.com , ranking in the top 30 websites in India began its activities to make its presence felt on Facebook and Twitter about a year ago. The company has also used LinkedIn to connect with people. The popularity of the site has grown through recommendations, people recommending the site to their family, friends and coworkers, and what better platform than social media to leverage ‘word-of-mouth’! Flipkart.com recognized that using social media is about being human.

“Yes we can!” – The 2008 presidential campaign had a huge presence on social networking sites. Barack Obama, a Democratic candidate for US President, used Twitter and Facebook to differentiate his campaign. His social networking site profile pages were constantly being updated and interacting with followers. The use of social networking sites gave Barack Obama’s campaign access to email addresses, as posted on social networking site profile pages. This allowed the Democratic Party to launch e-mail campaigns asking for votes and campaign donations.

Small opportunities are often the beginning of great enterprises

Written by: E2 Solutions, Category: Internet Marketing

We are ER, and We are Here!

Team Pensa Media is excited to introduce our New Brand : Effective Responses !

We are entering a new era, as Google Adwords Premier SME Partners, we are evolving our Brand Portfolio and our commitment to our valued customers. For the past 10 years, Pensa Media has empowered you with effective online marketing solutions, enabling you to generate responses and increase RoI.

The simple and clean design of ‘Effective Responses’ logo embodies our core value and promise to you:
- Our Clients will shape our priorities
- We will continuously innovate & improvise our solutions
- We will simplify Online Marketing for you.
- We will provide courteous & responsive client support

As always, we are committed to deliver unparalleled value, service and client satisfaction, Simply Responsibly Effective !

Written by: E2 Solutions, Category: Internet Marketing

Video SEO – The New Buzz

While searching for the keyword “eye makeup” on Google, I came across the video tutorials at the top of the search results. In fact, many of the search results include YouTube videos at the first few positions and individuals have started using it as a media to expand their businesses over the Internet. YouTube is a search engine (like Google) but it can be used exclusively for searching videos of different types. Thus, to reach the top of SERPs, content optimization has to be sufficed with Video SEO.

What is Video SEO?

For many years, Internet marketers have been using the term – Search Engine Optimization or SEO. But, Video SEO is the new concept that delves into optimizing videos for the leading search engines like Google and Bing. Video SEO is not just limited to uploading videos on YouTube Channel but rather it is an extensive process including the following steps:

  1. Optimizing the content of the video as per the guidelines laid by leading search engines.
  2. Ensuring video is indexed in Google search results.
  3. Display of Video at the top position when related keywords are entered by the user.

Tips to Optimize Videos for YouTube

Similar to Google, YouTube constantly modifies and upgrades its algorithms to present users with the best and most useful videos. Here below are some of the tips suggested by SEO India professionals to optimize your video on YouTube and take hold of top positions on search engines.

  1. YouTube Channel – Before any user can upload videos on YouTube, he is required to create a channel. A channel is basically the user profile and you have to make it extremely impressive. Fill in all the information in an optimized manner. Users can include certain links and URL of their website which result in high quality back links. Another feature that can be availed to come up with a strong & optimized profile is the channel background. Using your logo as the background image would help in building brand identity among the users.
  2. Video Content – Be it Google or YouTube, content remains instrumental in helping sites to climb high on SERPs. The content of the video should be original, authentic and innovative. Try to find out what interests your target audience and offer the same through the video. Along with the content, factors like video length and video resolution should be taken into consideration. Average length for a video should be around 4 minutes and the resolution should be high.
  3. Keywords – Keywords rule the world of YouTube as well and one has to be really careful while selecting keywords. In the virtual market, many companies are targeting over the same group of keywords and SEO Company India can help you with this task quite easily. Some of the places where right set of keywords can be incorporated include description of the video, content of the video, and titles & subtitles in the video.

Presently, the concept of Video SEO is in a burgeoning stage and it can be employed to get an edge over competitors in this ready for action era. Begin with the process of video SEO right away and become a member of “Doers” and not “Followers”.

Written by: E2 Solutions, Category: Internet Marketing