While searching for the keyword “eye makeup” on Google, I came across the video tutorials at the top of the search results. In fact, many of the search results include YouTube videos at the first few positions and individuals have started using it as a media to expand their businesses over the Internet. YouTube is a search engine (like Google) but it can be used exclusively for searching videos of different types. Thus, to reach the top of SERPs, content optimization has to be sufficed with Video SEO.

What is Video SEO?

For many years, Internet marketers have been using the term – Search Engine Optimization or SEO. But, Video SEO is the new concept that delves into optimizing videos for the leading search engines like Google and Bing. Video SEO is not just limited to uploading videos on YouTube Channel but rather it is an extensive process including the following steps:

1. Optimizing the content of the video as per the guidelines laid by leading search engines.
2. Ensuring video is indexed in Google search results.
3. Display of Video at the top position when related keywords are entered by the user.

Tips to Optimize Videos for YouTube

Similar to Google, YouTube constantly modifies and upgrades its algorithms to present users with the best and most useful videos. Here below are some of the tips suggested by SEO India professionals to optimize your video on YouTube and take hold of top positions on search engines.

1. YouTube Channel – Before any user can upload videos on YouTube, he is required to create a channel. A channel is basically the user profile and you have to make it extremely impressive. Fill in all the information in an optimized manner. Users can include certain links and URL of their website which result in high quality back links. Another feature that can be availed to come up with a strong & optimized profile is the channel background. Using your logo as the background image would help in building brand identity among the users.
2. Video Content – Be it Google or YouTube, content remains instrumental in helping sites to climb high on SERPs. The content of the video should be original, authentic and innovative. Try to find out what interests your target audience and offer the same through the video. Along with the content, factors like video length and video resolution should be taken into consideration. Average length for a video should be around 4 minutes and the resolution should be high.
3. Keywords – Keywords rule the world of YouTube as well and one has to be really careful while selecting keywords. In the virtual market, many companies are targeting over the same group of keywords and SEO Company India can help you with this task quite easily. Some of the places where right set of keywords can be incorporated include description of the video, content of the video, and titles & subtitles in the video.

Presently, the concept of Video SEO is in a burgeoning stage and it can be employed to get an edge over competitors in this ready for action era. Begin with the process of video SEO right away and become a member of “Doers” and not “Followers”.

The retail sector may be keeping an eye on Gap with its Australian store just two days old, but the denim giant is turning heads overseas by managing to record $US11 million in sales in one day from a viral coupon offer through collective selling site Groupon.

The offer is an example of how a well-constructed social media marketing campaign can not only benefit a company’s reputation but deliver them a solid financial return for a relatively cheap investment.

“I think this is a perfect example of how social media should be considered part of the broader marketing strategy,” chief executive of reputation management firm SR7, James Griffin says.

For more – Read on

Over 500 million users and an atmosphere of the global social networking circle, Facebook might be worth a whopping $33 billion! In a report published in the Financial Times, the tongues have started wagging again, speculating the estimating the worth of Facebook.  Yahoo, which has recorded no growth, has a valuation of $18 billion and the somewhat plateauing eBay comes in at $30 billion, therefore it could be the possible rationale behind the amazonic valuation of Facebook. The best part for the company is that it is still growing! But until Facebook goes public, most probably in 2012, the exact figures cannot be known.

Full story at Daily Finance

Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial.

The spot starred former NFL wide receiver Isaiah Mustafa as the Old Spice Guy, a character now well-known in pop culture thanks to the TV ads and a highly successful social media campaigns.

The Facebook Places security options are set to “Friends Only” by default, but you can opt out of the service altogether. To do so follow these simple instructions:

1. Go to your Facebook account’s “Privacy Settings.”
2. Click “Customize settings” in the “Sharing on Facebook” section.
3. Under “Things I share” click the option box next to “Include me in ‘People Here Now’ after I check in.” You have now disabled this feature.

The image below is what your settings should look like once you have completed these steps.

Another Places feature may allow friends to share your location — even if you are not currently there and even if you have already disabled self-check-in. Friends using Places can check you in or “tag” you at a certain place.

NOTE# - If you’re checked-in by yourself or by a friend, your presence at the location is visible to anyone that either you or your friend allows, based on your friend’s and your privacy settings. Your name will show up on the location’s Places page, if there is one, so everyone at the location can see that you’re there. If you are tagged by a friend, your presence at the location is seen by your friends or whoever they allow to see their posts, subject to their (not your) privacy settings.

You must approve a check-in request, but you are only given two options: “Yes” and “Not Now.”

Again, there is an easy way to disable this feature:

1. Go to your Facebook account’s “Privacy Settings.”
2. Click “Customize settings” in the “Sharing on Facebook” section.
3. Under “Things others share,” locate the option “Friends can check me into Places.”
4. Select “Disable” from the list of options. You have now disabled this feature.

The image below is what your settings should look like once you have completed these steps.

NOTE# – Special restrictions apply to Facebook users who are under 18.