Your website is your medium to reach your potential customers. But, search engines work for your website, to make you visible and to give you a global presence. Hence before designing your website, make sure you obey few rules that can keep you in the good books of the major search engines.

Make structure clear

Be very clear while plotting your web layout. Keep in mind you are not only designing this website for your target audience but also for a variety of visitors who will get you through the search engines. Be well organized so that the search engines can recognize where the navigation, content and headings are. Use heading tags for headings and subheadings and as a rule put navigation first. Be specific in coding. Use appropriate codes for programming.
RealPlayer

RealPlayer is the widely used player. It can be used for both audio and video over the web. You can find this in mobile devices, computers and other music players. It uses a buffer which can play the music before it is being fully downloaded. Though RealPlayer has a good sound quality but the videos are not that satisfactory. RealPlayer is omnipresent now; you can find it in every mobile phone, and PCs. [...]

There is a myth about link popularity and Page Ranking (PR). Many still feel that link popularity is same as page rank. But both the terms are often misunderstood.

Link Popularity

Link popularity is basically the link exchange and the number of related links a website has. Link exchange works as a catalyst in search engine optimization. When a website has numerous links, then it shows the popularity of your site hence gives you more visibility in search pages.

Page Rank Vs Link Popularity

Link popularity and PR are two different things. These are directly proportional to each other. If your site features numerous relevant links then it shows your popularity which increases your authenticity among search engines. Many search engines consider link popularity while ranking the pages but many people use both the words interchangeably, which is an absurd thought.

How does it work?

Link popularity has come from link exchange. Link exchange is basically swapping the links between two related websites. Link exchange can add great value to your search engine optimization only when you exchange the links with relevant websites. When your website features various links of other related websites then this can be called your link popularity that your site is desirable. And this further helps your search engine visibility.

Reciprocal Links

Reciprocal links come when two sites agree to exchange links. These links increase your traffic and help you boost your search engine ranking. It is advised to have relevant reciprocal links in your website.

Does it really work?

There are two ways of exchanging links. One is when you swap links with the consent of the website, that is by asking them and other is when you swap links by filing the auto submission form. In auto submission form you can submit your link in a particular category suitable to you. These automatic links are often shown immediately after submission and sometimes it is again scrutinized by the webmaster.

Automatic Linking

Link popularity has come from link exchange. Link exchange is basically swapping the links between two related websites. Link exchange can add great value to you search engine optimization only when you exchange the links with relevant websites. When your website features various links of other related websites then this can be called your link popularity that your site is desirable. And this further helps your search engine visibility.