With 2010 on the horizon, old website designs are giving way to fresh, trendy website designs. To appeal to the users all the more in your business, you need to add the ‘xing’ to spice up your designs. For a start, here is a listing of things you can imply.
Typography:
This trend started with a bang in 2009 and will continue. The use of large, exciting fonts would soon be a part of integral web design.
Hand Drawn Sketches:
The web is full of traditional graphics & illustrations. Hand Drawn sketches is a pleasant change. It gives website a simple, unique & personalized look.
Minimalism:
Forget the old school of thought! Website of 2010 would[...]

2009 saw exponential growth in 2009. According to various surveys, Twitter alone grew 1,382% year –over-year in February registering more than 7 million users each month. Facebook outspaces Myspace. David Armano of HarvardBusiness.org in his predictions for the year ahead hits the nail on the head.

Here is a synopsis of the trends predicted for Social Media in 2010:

Corporations look to scale:

Big organizations have done t all in year 2009. They have experimented with social media marketing & supported one-oofs, now is the time to become much more pragmatic in approach. Programs & Campaigns would be designed strategically. Best buy’s Twelforce is a great example of how Twitter is used as customer support application.

Social Media becomes less social:

New Privacy Settings like “Hide” option in Facebook has become very common. Not everyone can fit into the group r listings in Twitter making the networks in general appearing making network more exclusive. May be the case is not making it less social but it might seem that way as we all come to terms to get value outta our networks.

Social Business becomes a serious play

It’s interesting to see how small/large corporations move much heavily into entertainment. A new network like “Foursquare” are touted for the focus on making networked activity local and mobile. Its game like quality is making it the buzz of town.

Your company will have a social media policy (and it might actually be enforced)

A corporate social media policy would be a must. Integrating social media to help the brand would not be a bad idea after all!

Mobile becoming Social Media lifelines

Companies banning social media access would see employees stepping out & jumping on their smart apps for a social media break.

Sharing no longer means ‘emails’

The user behavior has changed. Sharing via emails has deceased a lot over last year. Or at least I haven’t noticed emails with funny videos floating and jamming my email box. This is often seen on Twitter or Facebook.

You tube’s latest video “Top 25 Pop Songs of 2009 Mashup (explosive Mix ) Le Migliori Canzoni Del 2009” is worth a look! This new video is an amazing remix of the Top 25 Pop songs of 2009, mashed together to give a new fresh product than each individually. The video has received 307 5 star rating and making headlines for its viral character.

I feel this video is a beginning of a new era which shows how social media (you tube as a platform here) inspires creativity & enables individuals from all walks of life to recycle & share their creations with the world!

I leave you with a thought of this humble beginning of a new genre of a marketing medium influencing people express themselves.

Search engine optimization, these days’ uses different tools for better results. One of them is Business Blogs, an alarming word in every small as well as big firm. This is the latest weapon in the arsenal of many SEOs. But, I guess you must be wondering what this is all about? Then this article can, I hope, answer your queries.

Blogs

Blogs are the abbreviation of web logs. Earlier blogs were called ‘loners online diary’, which is mostly used by journalists, students and writers. But, blogs are now a talk of the town because of its use in different communities including business community. Blogs are easily accessible and can be listed in search pages.

Business Blogs

Business blogs are the online sites which have all the content of your website along with forums for discussion. You can have new ideas and products in your business blog. As blogs are very easily accessible, your potential visitor can view your business blog and can interact with you, if he finds it worthwhile. Blogs are the most inexpensive way of promoting your website. You can have your company back link in your business blog. Business blogs are very easy to update. You can easily add and modify the content which can attract search engines.

Why Business Blogs?

If you still wonder why your business needs a blog then I hope the following points can somehow clear your doubts.

• You can share timely information with your visitors without asking any designer to update your blog, this you can do yourself.
• If you are not happy with your e-mail marketing then blogs can pay you the money.
• The fresh and updated content of your website can allure search engines.
• Your blog can last for a long time without any expenditure. It is the cheapest marketing and promotional tool.

Benefits of Business Blogs

• Blogs can create visibility with information
• It can help your website to achieve a higher search engine ranking
• You don’t need to wait for weeks to update your content; this can be done instantly in blogs. So it can make you search engine friendly.
• This is a free marketing tool. Though you can get ROI from PPC also, but this free marketing can also get you endless ROI.

Though business blog can be your free promotional tool but, this should not be considered as a single promotional tool. You can use business blogs with other promotional and marketing tools for better page ranking.

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Internet marketing or the online marketing is the contemporary concept of marketing your product or services in Internet, as Internet provides a major virtual market. Internet marketing is all about traffic, page rank, hits and visitors. If your website records less visitors then your marketing need to be enhanced. If your website has fewer pages per view then it shows that the user is not interested in your website. Major search engines like Google have a page rank system where the websites are ranked according to their popularity and other factors. Websites get a rank from 1 to 10. Remember if your website ranks 3 and your competitor acquired page rank of 4 then the difference between you and your competitor can be as many as thousand visitors.

Rules for Internet marketing

Internet marketing like any other marketing requires diligence and market knowledge. But here in Internet you need to put your focus on the website. This is your prime tool for your whole marketing venture. Craft an infallible website which is appealing and is able to represent your enterprise. Following are few tools which help you to strengthen your Internet marketing.

• Design

Be specific while designing your website, as this is the single tool which can appeal or distract visitors. Make sure your website is user friendly and gives enough information about your company.

• Keywords

Keywords are the most important factor for any website. Your users search you through these keywords. Keywords differentiate you from your competitors. If you have enough related keywords then you increase your chance for a high ranking.

• Site Map

Site map is essential for your website. This makes your user easy to navigate and link your website. In Internet marketing you need to be user friendly, and then only you can attract maximum visitors.

• Content

Content provide the required information about your products or services. It’s the easiest way to accommodate all your relevant and important keywords. Your content should be keyword rich so that your search engine page rank (SEPR) can increase. A higher page rank means higher popularity and maximum visitors.

• Articles

Articles play a vital role in Internet marketing. You can have your product or service information in articles. These articles can have all the important keywords. Many users look for information in these articles. The more your site is searched by keywords more visitors you are likely to get.

Search Engine Strategy

Search engine optimization is the magic wand of your Internet marketing strategy. If you have an optimized webpage then you can record maximum number of visitors. The search engine optimization strategy should be well conducted and planned. Though SEO strategies can be similar to your Internet marketing tools but there are few more factors which affect your search engine optimization. Here are few factors which can enhance your SEO strategy.

• Informative Page Layout

For better search engine optimization, you should have an informative page layout. Have all the relevant information in your website with specific links and text.

• Keyword Rich Content

Your content should well accommodate your keywords. It should be informative and brief. Remember your content has the power to lure visitors.

• Link Development

Link development is the prime factor for search engine optimization. In link development you exchange links with relevant websites. Your website links should be exchanged with related web links.

• Anchor Text

It is the text written for your links. Anchor text should also have your keywords. Search engines recognize your links through these anchor text.

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