Spend wise and see your earnings rise. We, at E2 Solutions ascertain that every keyword and every click
you pay for becomes an immediate investment for your business. With us, what you will sow, even more
shall you reap!

Search Engine Marketing Management Process

Smart Bid Management

Phase I – Research & Analysis

  • Understanding the Business & Competition
  • Pre ‐ PPC Placement Report
  • Keywords Trend Analysis
  • Landing Page Analysis
  • Present RoI & Goal Conversion Calculation
  • Cost Benefit Analysis
  • PPC Strategy Formulation

Phase II – On Going PPC Management

  • Ad Copy writing
  • Landing Page Designing & Optimization (If required)
  • Bid Optimization
  • Conversion Rate Optimization
  • Ad Copy testing & Modifying
  • Reporting – Weekly performance

The key to a successfully accomplished search engine marketing campaign is a well executed campaign management strategy. Against the automated bid management software, we believe that human brain is much more powerful that man-created software to handle your paid search campaigns. We profile clients to measure their current online marketing involvement, learn about their landscape, and uncover their pain points that

  • Time Constraint- Inability to effectively pursue new online marketing strategies
  • Lack of Subject Matter Expertise- Little or no knowledge about various aspects of paid search campaign management resulting into discrepancies and mistakes
  • Suboptimal Use of Online Marketing Spend- Due to inability to gauge effectiveness & improvise campaign strategies, PPC spend is not optimally utilizes.
  • Limited Marketing Strategies- Missing out on customer segments

Our PPC management services include best industry practices and to testify if further we have Google Authorization promoting our Google AdWords Campaign Management services across India. Google India has duly scrutinized our operations and awarded us as a Google AdWords Authorized Partner. We have defined our PPC management services and other internet marketing campaigns on the basis of meticulously drawn processes.

Campaign Setup

At this stage, we establish detailed understanding about your business domain and thoroughly analyze your products/services, business objectives, prevailing competition and the desired output from Search Engine Marketing Campaigns such as – increased Brand Value, greater Exposure, increased Leads and more Sales.

- Setup New Account

Define or Modify Structure – in case you already have an PPC or search engine marketing account, our professionals analyze its performance and suggest strategies focussed on delivering higher ROIs.

Provide Ad copies – enriched with attractive punch lines that call to action, while highlighting discounts or other offers that you may prefer to showcase in your ads in order to attract customers.

Landing Page Optimization

This stage involves analysing your website on a set of carefully defined user preferences and functional aspects, such as your landing page should be strong enough to hold the visitor and keep him/her interested in your business domain.

Our Google Certified AdWords Professionals will also give you suggestions to improve your website. And if you may want, we can get the same optimized from our experienced website designing team. We work to customize your landing page for the following main categories –

Design, Content & Format

Conduct Multivariate testing & A-B testing to measure the performance and decide for most-suited landing page.

Strategy Implementation / Execution

  • Managing Bids
  • Lowering Cost per Acquisition
  • Maximizing Conversions

Optimisation & Continuous Process Management

  • Continuously Monitor Campaign’s Performance
  • Manage Bids
  • Diminish Irrelevant Clicks
  • Time-to-Time Revise Campaign Strategy
  • Send Detailed Reports 

Read our Blog Post Top 5 tricks to optimize your PPC campaign and know how we bring higher returns on your investments.

Regional Pay Per Click Services

If you are serious about giving your business its best chance to grow, then you need to reach out to a wider market base and acquire strategies that help you do so. The future of an organization hinges not only on its products or services but small-small things that contribute to its growth.

Greater market penetration; wide customer base; quick & measurable returns on internet marketing spend are best attained with sound internet marketing practices. We also provide regional PPC campaign management services, click here to know to know more about our regional PPC management services.

Client Tale

Richard M. Gordon
Managing Director - dyneorigin.com

We have been so impressed by the solutions available from E2 Solutions, that we have engaged them for various types of outsource work within the Australian market. Our website was especially challenging because of the variety of business themes we needed to communicate through the one portal. The E2 solutions to our challenge was timely, cost-effective and a...